News Navigation
News Navigation
News Navigation
Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Self-balancing Scooter eball 360
The self-balancing scooter eball 360 represents a development process that goes far beyond cosmetic adjustments. Since the first prototypes, the concept has undergone significant t... Self-balancing scooter
Jazwares: Musical instruments for children and adults
Jazwares' presence at the toy fair stands out noticeably from the classic toy environment. Instead of figures, vehicles, or building sets, the focus here is on musical instruments ... A playful introduction to music
Désirée Nick - Interview in a cockroach costume
We wouldn't have expected to see Désirée Nick at the Spielwarenmesse 2017. But as a jungle queen and all-round luminary, she is of course just the right person to present the game ... Désirée Nick - Interview in a cockroach costume
Dash learning robot – learn programming through play
The Dash learning robot gives children intuitive access to the world of programming. Developed in Silicon Valley by former Google and Apple engineers, Dash is aimed at children age... Learn programming through play
Carrera RC: Remote-controlled vehicles, model aircraft, and drones
Carrera RC's appearance at the International Toy Fair shows how broad and diverse today's range of modern RC toys has become. The focus is not on individual effects or pure perform... Maximum fun: Remote-controlled vehicles
Carrera GO – Beginner's racetrack with pit stop and ghost car
Carrera GO has been the proven entry-level class for young racers for years. The track is aimed at children between the ages of five and twelve and combines easy handling with fast... Beginner's racetrack for children
Carrera First – Race track for children
For decades, Carrera has been synonymous with fast-paced fun on the racetrack. With Carrera First, the manufacturer now offers a system that is specifically tailored to the needs o... Racetrack for children
Carrera Digital 132 – Race track with technology, app, and action
Carrera Digital 132 brings the thrill of motorsport right into your living room – with true-to-life models, digital features, and numerous extensions. The system combines a classic... Racetrack with technology, app, and action
BRIO: Wooden trains, play worlds, and smart tech
BRIO's trade fair presentation impressively demonstrates how classic play ideas can be combined with modern concepts without losing their original character. BRIO has been synonymo... Classic play ideas with modern concepts
LEGO BOOST - build, program, play
Programmable toys are a clear trend this year. This is also a theme at LEGO and LEGO BOOST is a real hit. The set can be used to build figures such as Vernie the robot, a cat or a ... LEGO BOOST - build, program, play
Bobby Car Next with lights, comfort, and horn
The Bobby Car is one of the best-known toys in German-speaking countries. Generations of children have grown up with it, and even today the vehicle is still a fixture in many child... News about the classic Bobby Car
Liebherr crawler excavator Siku - authentic control
At Siku, which has been owner-managed for four generations, quality is important - and it shows. You can play life with the toys. The car parking garage or the building site in the... Liebherr crawler excavator Siku - authentic control
AMEWI: RC model building from beginner vehicles to high-end crawlers
AMEWI's trade fair presentation clearly shows how broad the spectrum of RC model building can be today. The range extends from compact, extremely durable beginner vehicles to heavy... RC model building: Beginners to high-end crawlers
Ravensburger GraviTrax PRO – Spielwarenmesse 2020
For decades, Ravensburger has been committed to designing games that are not only entertaining, but also well thought-out and durable. GraviTrax fits perfectly into this category –... Gravitrax Pro
Revell: Peppa Pig RC car, Spielwarenmesse 2020
Many people initially associate Revell with classic model kits, airplanes, tanks, or detailed RC vehicles. However, at the toy fair, it became clear that the company has long been ... Peppa Pig RC Car
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
Trade fair reporting Germany - Trade fair knowledge, dates & events
