LaTrace fragrance wall: room fragrance meets innovative design

by F. Zuber - 2024-02-14

Do you have to worry when people start smelling the walls at Heim und Handwerk in Munich? Not if it happens at the Latrace stand! There, Messe.TV presenter Felix Rother is shown the new highlight by Dr. Ines Klemm: Scented walls. These are walls that smell of coffee, hay or even fruit tea. It's a nice thing for your own home - but employers beware: It is even said to increase productivity. You can find out more in our film contribution to Heim und Handwerk.

Trade fair TV report Latrace scented walls Heim Handwerk 2016 trade fair in Munich
Trade fair TV interview with Dr Ines Klemm Latrace scented walls Heim Handwerk 2016

Spatial perception beyond the visual

Rooms are usually perceived through colors, shapes and materials. The sense of smell often plays a subordinate role in everyday life, although it is strongly linked to emotions and memories. Scented walls address precisely this aspect and add an additional sensory level to interior design that has a subtle effect and does not have to be permanently present. Scents can create atmosphere without being visually dominant. This makes such concepts particularly suitable for rooms in which calm, concentration or well-being are to be promoted.

  • Extending classic interior design to include the sense of smell
  • Unobtrusive effect without visual overstimulation
  • Emotional appeal through familiar fragrances
  • Flexible integration into different room concepts

Scented walls Latrace Increased productivity
Scented walls Latrace

Scent as a factor for the working environment and concentration

In working environments, there is increasing research into how external influences affect well-being and performance. In addition to light, acoustics and room climate, the targeted use of fragrances is also coming into focus. Certain scents are associated with alertness, calmness or balance and can have a positive influence on subjective perception. Scented walls do not rely on selective scenting, but on a uniform, two-dimensional solution that remains discreetly in the background and is not perceived as a technical installation.

  • Supporting a pleasant working atmosphere
  • Positive influence on concentration and mood
  • Decent alternative to classic room fragrance systems
  • Can be used in offices, meeting rooms or waiting areas

Latrace scented wall
Scented wall Coffee Latrace

Design concepts between living and contract areas

Scented walls operate at the interface between home design and contract planning. While they can create atmosphere and individuality in the home, they open up new possibilities for brand and spatial experience in the commercial sector. The fragrance becomes part of the overall impression of a room without pushing itself to the fore. Trade fairs such as Heim+Handwerk in particular show that innovative design concepts are increasingly appealing to several senses. Scent thus becomes a design element that is consciously used and dosed.

  • Use in private living spaces and in the contract sector
  • Combining design, materiality and sensory impressions
  • New approaches to room staging and atmosphere
  • Extension of classic interior design concepts
If you like, I can formulate the introduction even more soberly or adapt the entire text more closely to a classic Messe.TV report without reference to the presenter.