The CF Group can look back on a long history. The company has been active on the market since the early 1960s and is still family-run today. This continuity has resulted in the development of a European group of companies that sees itself as a multi-specialist. This does not mean concentrating on a single product, but rather in-depth technical expertise in various areas relating to pools, water treatment and wellness. This broad positioning is not an end in itself, but the basis for a holistic understanding of planning, operation and sustainability.
The claim “Dreams, health & care” is less a marketing promise than a framework for content. The term “Dreams” stands for the very individual wishes associated with a pool - from compact private projects to large facilities with a high investment volume. These dreams are not standardized, but personal. “Health” refers to the health aspect of swimming itself, but also to water quality, disinfection, exercise and wellness. Finally, “Care” describes the conscious use of resources and investments - both ecologically and economically over the entire service life.
At trade fairs, the CF Group does not present this claim in abstract terms, but by means of concrete solutions. Sustainability is considered in stages and systematically categorized. The aim is to use resources more efficiently, reduce dependencies and even generate our own resources in the long term. This approach is reflected in a clear segmentation that describes the different stages of development and makes them comprehensible for users.
The division into different levels makes it clear that sustainability is not an all-or-nothing principle, but can be implemented step by step.
Level 2 describes a state in which certain systems can be operated independently of the public grid. In this context, self-sufficiency means that neither electricity nor water have to be obtained from outside. A practical example is the use of rainwater: rainwater is filtered via systems connected to gutters, stored in a protected area and later used to fill the pool, balance evaporation or for other garden applications. The system fills up automatically when it rains and permanently reduces the need for fresh water.
The CF Group regards Level 3 as the highest level of development. Here, resources are not only saved or temporarily stored, but actively generated or converted. This includes, for example, terrace solutions that produce electricity for the pool and home, or systems for the independent production of salt-based disinfectants. In combination with self-generated electricity, closed cycles can be realized. The aim is to provide the most gentle, “minimally invasive” pool maintenance possible, combining high water quality with reduced use of chemicals.
In addition to ecological aspects, the protection of investments made also plays a central role. Sustainable technology should not only save resources, but also make systems durable, low-maintenance and future-proof. The CF Group therefore positions itself not as a supplier of individual products, but as a system supplier with a long-term view. The combination of technical depth, a graduated sustainability strategy and clear quality standards shows how pool and wellness solutions are evolving - away from the isolated product and towards a well thought-out overall concept.