The Bundesverband Schwimmbad & Wellness e.V. (German Swimming Pool & Wellness Association) believes that the industry is currently characterized by two overarching topics: energy and water. Both fields have not only recently come into focus, but have become significantly more important in recent years. Political framework conditions, social debates and specific restrictions - such as the temporary ban on pool heating - have made many operators and private pool owners more aware of these issues. Even though such bans have now been lifted, the pressure to act remains. Efficiency and the responsible use of resources have long since ceased to be marginal issues and are now shaping the development of modern swimming pool technology.
The industry is responding to these challenges with concrete solutions. When it comes to energy, it is not just a question of heating pools at all, but of doing so as economically and intelligently as possible. At the same time, the topic of water has come more to the fore. Saving water, circulation systems and alternative usage concepts are being discussed more intensively than just a few years ago. These two aspects currently determine many product developments and trade fair appearances - they are an expression of a fundamental change in the understanding of pool and wellness facilities.
Despite - or perhaps because of - the recent upheavals, there is a noticeable spirit of optimism. Expectations of the industry are high and interest in events has increased significantly. Many observers even see a stronger level than before the pandemic-related break. A possible catch-up effect is also providing additional momentum: meetings, face-to-face discussions and live presentations are becoming more important again. The phase of standstill seems to have been overcome, which is reflected in the positive mood of many market participants.
This development is particularly evident at aquanale. The trade fair is more international than ever, with exhibitors and visitors from numerous countries. This diversity is not only recognized, but expressly welcomed. The role of a partner country - in this case Switzerland - underlines the European character of the event. International presence means not only exchange, but also comparison: technologies, concepts and approaches come together and broaden the view beyond national markets.
A fixed highlight of the trade fair program is the presentation of the European Swimming Pool Awards, the so-called EUSA Awards. These awards recognize particularly successful private swimming pools from all over Europe. The projects submitted show how diverse the design, technology and use of modern pools can be. The fact that entries from numerous countries take part illustrates the high status of this award and the claim to make quality internationally visible.
In addition to awards and networks, the focus is primarily on concrete solutions. What is particularly striking is the extent to which many suppliers are focusing on energy and water efficiency. Examples range from rainwater harvesting systems and intelligent treatment technologies to multifunctional pool covers. The latter have long since fulfilled more than just a protective function.
For the Federal Association, the focus is less on competition between individual exhibitors and more on the joint further development of the industry. All players are seen as part of a large community. The decisive factor is not which stand is the best, but who provides sustainable answers to key questions. Energy saving and water management are not just technical challenges, but an expression of a changed self-image. The focus is on the future - on sustainable concepts, international cooperation and an industry that takes responsibility.