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Services create connections between supply and implementation – whether in consulting, education, marketing, or trade fair projects. The articles show how specialized services improve processes and provide new impetus.
Deutsche Post - DHL: Print Mailings
Deutsche Post DHL's trade fair appearance shows that print has by no means lost its importance in digital marketing. On the contrary: especially in the context of a strongly digita... Print Mailings in E-Commerce
Syma exhibition system: modular for exhibition and shopfitting
For decades, the Syma exhibition system has stood for a clear system concept in exhibition stand and shop fitting. Under the motto “We build inspiration,” Syma consistently pursues... Sustainable Syma
Syma trade fair system: Highlights at EuroShop
Highlights of the Syma exhibition system – new components, lighting solutions, and further development Glass Railing
Octanorm highlights: new wall systems, LED integration
The Octanorm exhibition system highlights show how consistently the modular system is being further developed to meet the increasing demands of exhibition stand construction. The f... Octawall Pro
Octanorm: modular construction systems for fairstands and stores
The Octanorm exhibition system has been one of the defining standards in international trade fair construction for decades. Developed and distributed by Octanorm, based in the Stut... Octanorm System
Mo Systems: Modular boxes for mobile rooms at trade fairs and events
The Modulbox system from Mo Systeme is a mobile room concept that deliberately takes a different approach to classic container solutions or conventional trade show construction. De... Event Box
Matrix Connected exhibition system with corner connectors
The Matrix Connected Exhibition System positions itself as a logical further development of modular frame and wall systems for exhibition construction. At its heart is a newly deve... Matrix Connected
Matrix Systems: aluminum frames, textile solutions
The Matrix Systems exhibition system is based on a clearly structured design principle: vertical and horizontal aluminum profiles are combined to form stable frames that serve as s... Matrix System
Gilnhammer trade fair system: lightweight wall systems
The Gilnhammer G40 Quick exhibition system is deliberately designed to be a simple system for small and medium-sized trade fair and exhibition appearances. It is aimed at users who... Wall System G40
Gilnhammer: Raumbox room-in-room system
The Gilnhammer Raumbox is a modular room-in-room system that was developed from the existing G40 Classic system. The starting point was the specific requirements of customers who n... Meeting Box
G40 Quick Exhibition System - Gilnhammer
The Gilnhammer exhibition system and Gilnhammer wall systems are consistently geared towards professional applications in trade fair and exhibition construction. The focus is clear... Wood Lightweight Walls
LED-Cube - Duo Display: for trade fairs and events
The Duo Display LED Cube expands Duo Display's existing trade show system with a digital component that is specifically designed for visibility and quick implementation. The focus ... LED Cube
Duo Display trade show system: Modular complete solution
The Duo Display trade fair system represents a modular approach to trade fair construction that combines planning, design, production, and logistics in a comprehensive solution. De... Duo Display System
System 50 for trade fair construction - Cornect
The Cornect System50 is a modular exhibition stand construction system that is consistently designed for efficiency, stability, and combinability. Developed for professional exhibi... Cornect: System 50
Cornect profile system – trade fair construction and shopfitting
Cornect is a relatively young brand in the market for modular profile systems, but it has deliberately positioned itself in a segment that is strongly influenced by technical requi... Stand Construction System
Many companies today rely on specialized platforms to manage customer contacts, generate leads, and make marketing processes more efficient. CRM systems such as HubSpot or Salesforce play a central role in this – not only in sales, but also in customer service and cross-channel communication. Digital agencies such as ctrl QS or denkwerk also support companies in transforming internal processes and setting up modern digital infrastructures. Typical goals of digital service providers:
Services in the field of digital marketing are changing rapidly. Providers such as Synatix, Adform, and Pinterest show how data-driven campaign planning, visual targeting, and precise performance monitoring can be combined. The days of broadly distributed advertising messages are over – what is needed now are flexible systems that intelligently combine reach and relevance. Powerful platforms rely on:
In addition to digital services, analog services are also undergoing change – especially in the trade fair and presentation environment. Manufacturers such as Syma, Octanorm, Mo Systeme, and Aluvision are developing modular systems that enable brands to present themselves in a flexible, sustainable, and visually appealing way. It's not just design and functionality that count, but also transportability, reusability, and technical integration. Current developments in the field of modular presentation systems:
The service sector is undergoing fundamental change. Traditional role models are disappearing because service providers today do much more than just execute tasks. Modern service means understanding complex requirements, actively helping to shape processes, and supporting customers over the long term. Whether in digital marketing, the trade fair environment, or management consulting, professional services are increasingly emerging at the interface between technology, strategy, and operational implementation. This is also changing customer expectations. Providing services no longer means simply delivering a clearly defined package, but responding flexibly to new requirements. Sales and support are growing closer together, as many solutions require explanation and only reveal their full benefits during ongoing operation. Successful providers therefore position themselves as partners who accompany their customers throughout the entire life cycle of a project – from planning and implementation to further development. At the same time, it is becoming more important for companies to sell services without appearing interchangeable. Differentiation comes from specialization, industry knowledge, and measurable added value. The examples presented on Messe.TV show that services today are successful when they remain scalable, transparent, and comprehensible. Whether it's a software platform, agency service, or technical system, added value is created when service providers take responsibility, make solutions understandable, and keep their customers capable of acting in the long term.
Trade fair reporting Germany - Trade fair knowledge, dates & events
