Cornect profile systems for trade show construction, shopfitting, and exhibitions

Cornect is a relatively young brand in the market for modular profile systems, but it has deliberately positioned itself in a segment that is strongly influenced by technical requirements, sustainability issues, and efficiency considerations. Since entering the market in 2018, the company has been developing profile solutions for trade show construction, shopfitting, exhibitions, and event formats. The focus is on modular systems that can be flexibly adapted to different application scenarios while also offering a high degree of reusability. In contrast to established system providers, whose products have often been developed over decades, Cornect pursues an approach that is geared toward current market requirements from the outset. These include, in particular, reduced setup times, clearly structured components, and the possibility of mapping different applications—from classic trade fair stands to smaller displays—within a single system concept.

Three system approaches for different requirements

At the trade fair, Cornect will present three different system solutions, each designed for clearly defined areas of application. These include a system with integrated backlighting, which is primarily designed for eye-catching presentations in trade fair and shop construction. Illuminated surfaces are playing an increasingly central role in modern brand presentations, as they illuminate content evenly and function independently of external lighting conditions. Cornect will also be showcasing a classic profile system for trade fair construction that is designed for stability, modularity, and flexible design options. Such systems are particularly useful when trade fair stands need to be used multiple times, converted, or adapted to different stand sizes. The portfolio is complemented by a system for displays and smaller exhibition stands that is designed for compact formats and quick assembly – a segment that is becoming increasingly important in the wake of smaller trade fair appearances, pop-up formats, and temporary presentation areas.

Modular systems in the changing world of exhibition stand construction

Exhibition and shop construction has been undergoing structural change for several years. Traditional one-off stands are losing importance, while modular, reusable systems are gaining relevance. The reasons for this are rising costs, shorter trade fair cycles, and growing demands for sustainability and resource conservation. In this context, aluminum-based profile systems are considered an established means of creating durable structures with a high degree of design freedom. Cornect positions itself in this market environment as a provider that takes existing system logic a step further and adapts it to today's requirements. This also includes taking into account different locations – from exhibition halls and retail spaces to temporary exhibitions and event installations.

Typical areas of application for Cornect systems

The profile systems presented are designed so that they can be used across a range of industries. Typical areas of application include:

• Classic exhibition stands with modular reuse
• Shop-in-shop solutions and shopfitting concepts
• Exhibitions in museums or public institutions
• Temporary event and promotional areas
• Displays and compact presentation systems

Positioning a young brand in the systems market

As a young brand, Cornect faces the challenge of asserting itself in a market with long-established providers. At the same time, this very circumstance offers the opportunity to develop new systems without historical baggage. The focus on clear system structures, modular expandability, and contemporary applications reflects this approach. Accordingly, Cornect's trade show appearance does not present it as a pure product supplier, but as a system developer that is oriented toward the real requirements of trade show builders, agencies, and end customers. This positions the company in a market segment that will continue to be strongly influenced by efficiency, reusability, and technical development in the coming years.