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Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.
Märklin model railroads
The hobby of model railroading or model trains accompanies many enthusiasts throughout their lives. We don't know whether the word Märklin is already a synonym in the dictionary, b... more
Cockroach Duel - Strategy board game
Cockroaches! Time to call the exterminator? No - time for a cockroach duel. At Schmidt Spiele, Désirée Nick and Menderes Bagci fight a cockroach duel in a cockroach costume. Presen... more
ITCRAFT Augmented Reality App
The digital gaming experience is an issue for many toy manufacturers. The company ITCRAFT has recognized this and offers exactly that with an augmented reality app. All that is req... more
Ernst Kick Interview – Spielwarenmesse 2017
How are things going at the Spielwarenmesse 2017? The best person to answer this question is the "boss" himself. We talk to CEO Mr. Ernst Kick from Spielwarenmesse eG about this ye... more
imagno wooden building blocks with digital connection
At first glance, imagno looks like a few classic, beautiful wooden blocks. But these have it all. They can be used to build various animals using magnetic points and sensors. But t... more
Helga Kreft wooden toys
Jolly Popcorn is considered the most beautiful rocking horse in the world. It is made by Helga Kreft from pure beech wood. The rocking horse also comes with matching equipment cons... more
GraviTrax by Ravensburger
There are a large number of marble runs, but they tend to be aimed at younger children - is it different with Ravensburger? Here is a marble run that looks quite challenging: Gravi... more
Fischertechnik car construction set
Does your child want a remote-controlled car? Then perhaps your son or daughter should simply build it themselves to develop their technical understanding. For individual designs, ... more
eBall 360 - the futuristic scooter
When you see the eBall 360, the first thing you think is: It looks really cool! But where should you ride it? We thought maybe on the sidewalk or on the road, because the surface h... more
Discovery Musical instruments for children at JAZWARES
No, we're not at the Musikmesse but at the Spielwarenmesse - but of course there's a reason we talk about playing music. JAZWARES shows us instruments especially for children. With... more
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