Playing

Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.

Playing – all articles on toys for children and adults

Schleich Horse Club – Spielwarenmesse 2018

The Horse Club adventures start in 2018. The Schleich riding stable offers a complete play world with many adventures accompanied by books and audio books. more



Friendsheep Wolly Sunshine, Heunec

With the Friendsheep Wolly Sunshine, children get a cuddly soft toy from Heunec. And with the purchase you are also supporting a charitable cause! more



Fragenhelden - asking questions, telling stories

With the question heroes, children can use small buttons to ask questions, tell stories or have stories told to them. Of course, you can also cuddle the little plush heroes. more



False beards, Mustaches

We discovered fake beards, mustaches and eyebrows at the toy fair. The various styles are used as carnival costumes through to professional masks in the Hollywood film industry. more



Vehicles Agriculture, Bruder

Two great new vehicles: The Claas forage harvester and the John Deere tracked tractor expand the Bruder play world in the field of agriculture. more



Sturmkind Drift Cars – Spielwarenmesse 2018

Drifting and racing in your living room? Drift cars combined with an app from Sturmkind make this possible. more



Police station Heroes of the city - Dickie Toys

HEROES OF THE CITY. The YouTube children's series has been transformed into realistic toys by Dickie Toys. Paul the police officer, Fiona the firefighter and Casimir the crow are t... more



Smoby Coffee House – Spielwarenmesse 2018

The Coffee House offers everything a coffee shop needs - from the coffee machine to the scanner to the cash register. A play world from Smoby that fits in with the times. more



Foooty Ball Puzzle Kit – Spielwarenmesse 2018

A ball for on the go? The "puzzle kit" from Foooty fits in your pocket and can be used to build a soccer, rugby ball or frisbee. Quick and easy! more



Bruno the bear and cuddly sheep, Fehn

Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the 2018 toy fair. more