Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.
Schleich Horse Club – Spielwarenmesse 2018
The Horse Club adventures start in 2018. The Schleich riding stable offers a complete play world with many adventures accompanied by books and audio books. moreFriendsheep Wolly Sunshine, Heunec
With the Friendsheep Wolly Sunshine, children get a cuddly soft toy from Heunec. And with the purchase you are also supporting a charitable cause! moreFragenhelden - asking questions, telling stories
With the question heroes, children can use small buttons to ask questions, tell stories or have stories told to them. Of course, you can also cuddle the little plush heroes. moreFalse beards, Mustaches
We discovered fake beards, mustaches and eyebrows at the toy fair. The various styles are used as carnival costumes through to professional masks in the Hollywood film industry. moreVehicles Agriculture, Bruder
Two great new vehicles: The Claas forage harvester and the John Deere tracked tractor expand the Bruder play world in the field of agriculture. moreSturmkind Drift Cars – Spielwarenmesse 2018
Drifting and racing in your living room? Drift cars combined with an app from Sturmkind make this possible. morePolice station Heroes of the city - Dickie Toys
HEROES OF THE CITY. The YouTube children's series has been transformed into realistic toys by Dickie Toys. Paul the police officer, Fiona the firefighter and Casimir the crow are t... moreSmoby Coffee House – Spielwarenmesse 2018
The Coffee House offers everything a coffee shop needs - from the coffee machine to the scanner to the cash register. A play world from Smoby that fits in with the times. moreFoooty Ball Puzzle Kit – Spielwarenmesse 2018
A ball for on the go? The "puzzle kit" from Foooty fits in your pocket and can be used to build a soccer, rugby ball or frisbee. Quick and easy! moreBruno the bear and cuddly sheep, Fehn
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the 2018 toy fair. more