Thienemann Publishing: From first picture books to young adult novels

Thienemann Publishers is one of the most traditional publishers in the German-language children's and young adult book market. Its program covers the entire spectrum – from first board books to read-aloud and early reader titles to young adult novels, romance, and romantasy. The publisher accompanies children through all age groups and creates continuous motivation to read. The aim is not only to produce good books, but ones that really reach children. Texts that are fun to read are not a secondary consideration here – they are the basis for reading becoming a hobby in the first place. After all, enthusiasm for stories arises when children can identify with characters, humor, or suspense.

German Children's Book Award for “Muffin und Tört! bei den Wikingern”

The publisher currently has reason to celebrate a special award: shortly before the fair, the book “Muffin und Tört! bei den Wikingern” by Adam Stower received the German Children's Book Award. The British author and illustrator is known for his subtle humor and lively drawings. The story centers on Muffin, an extremely comfortable cat who prefers to avoid adventure. But she only succeeds to a limited extent—because her owner, a somewhat clumsy wizard, has accidentally enchanted the cat flap. Instead of leading outside, it often leads right into new experiences. This time, Muffin ends up in the world of the Vikings and has to rescue someone who has presumably been kidnapped by trolls. The book captivates with its humor, suspense, and charming illustrations that make reading easier. Children can intuitively immerse themselves in the story – ideal for young readers who are just starting out.

Reading promotion with a concept: fun as the key

Thienemann deliberately focuses on books that make reading easier. Short texts, clear language, and lots of illustrations lower the barrier to entry. Once the first step has been taken, the desire for more grows. This is followed by titles that are more complex and offer room for imagination – whether fantastic adventures or realistic everyday stories. The key is for children to discover for themselves what they like. Once they have found their favorite characters or series, they usually stick with them. Thienemann accompanies this development with a well-thought-out program that understands reading as a growing experience.

Print remains strong – audiobooks complement the range

Despite digital alternatives, printed books remain the first choice for children. Many parents are careful to limit screen time and therefore prefer classic books. Printed books create a different reading experience: concentration, calm, and the tactile feeling of really holding a story in your hands. At the same time, digitization is opening up new avenues. Many titles are also available as audiobooks – mostly in digital form. For children who struggle with reading, listening can be a valuable bridge. They get to know stories, develop their imagination, and are more likely to pick up a book themselves later on.

Children's books with quality, humor, and heart for young readers

Thienemann Verlage combines tradition with contemporary content. The program shows that high-quality children's books can – and must – be fun. The success of “Muffin und Tört! bei den Wikingern” (Muffin and Tört! With the Vikings) exemplifies the strength of the publishing house: humorous stories with substance, lovingly illustrated and cleverly tailored to their target audience. Print remains the stable foundation, while audio formats expand the reach. The core remains crucial: children should enjoy reading – and find books that accompany them for a while.