Oetinger Publishing Group: Tradition, imagination, and new paths at the book fair

The Oetinger Publishing Group is one of the most influential names in German-language children's and young adult literature. For decades, the family-owned company has been synonymous with stories that generations have grown up with—from Pippi Longstocking to Pettersson and Findus. In addition to successful series such as Alea Aquarius and exciting new releases by well-known authors, the company is also open to new formats that combine reading, listening, and viewing.

Oetinger is a family business with a strong profile and the courage to innovate

The Hamburg-based Oetinger publishing group is one of the few large publishing houses still in family hands. This independence shapes its attitude: quality and sustainability instead of short-lived trends. In addition to children's and young adult books, Oetinger is expanding its program with the new imprint DRESSLERillustro to include gift books for adults – high-quality designs with illustrations and quotes that encourage readers to pause and reflect. At a time of growing longing for peace and quiet, the publisher is tapping into the spirit of the times.

“Alea Aquarius” celebrates its anniversary – ten years of adventure, friendship, and environmental awareness

An emotional highlight of the trade fair program is the anniversary of the successful Alea Aquarius series. The tenth volume marks a decade of adventures that have thrilled millions of readers. The stories about the mermaid Alea and her Alpha Crew combine excitement with a clear sense of values: friendship, solidarity, and responsibility for the environment. Topics such as climate change and nature conservation have long been part of Oetinger's narrative tradition – long before they became ubiquitous in social discourse.

The Alea Aquarius fan community has grown over the years and now accompanies Alea and Lennox through several stages of life. This is evident not least in the large fan festival that took place on the occasion of the anniversary – an emotional reunion for readers who grew up with the characters. The enthusiasm for this series proves that children's and young adult books can remain relevant across generations.

Markus Heitz at Oetinger: A bestselling author discovers young adult literature

The new book by Markus Heitz, who was previously known primarily for his fantasy and thriller series for adults, is eagerly awaited. Now, with Irida, the bestselling author is venturing into young adult fiction. The story tells of a group of young adventurers, the “Fearless,” who face a mysterious puzzle—fast-paced, humorous, and with a touch of magic. A small white rabbit plays a special role in the story, adding a mystical touch that is typical of Heitz's narrative style. The first edition features an elaborately designed color edge and has already established itself as a collector's item. Markus Heitz will be presenting the work in person at the book fair, reading from it and signing copies for fans. For Oetinger, the book is one of the big highlights of the year – a title that bridges the gap between youthful adventurousness and literary ambition.

Stories in the digital space with BiMA

In addition to book projects, the Oetinger publishing group is also investing in new forms of media. Together with its partner BiMA, it has developed an innovative product: a projector that projects illustrations from Oetinger books onto ceilings or walls. This allows children to immerse themselves in their favorite stories as they fall asleep and experience the pictures in their books in a new way.

This idea shows how digital technology can complement traditional reading without replacing it. Oetinger thus remains true to its claim of making stories emotionally and sensually tangible – whether on paper or in projections.