From innovative everyday solutions to extraordinary design. Beautiful, practical, or simply unusual – lifestyle begins where products are more than just functional. That's exactly what we're all about.
MINT Gallery: Stefan Rinck – Humor and Myth in Stone
The MINT Gallery is exhibiting sculptures by Berlin-based sculptor Stefan Rinck, whose works combine mythical symbolism, subtle wit, and masterful stonework. With his unmistakable ... MINT GalerieSamuelis Baumgarte Gallery: Sculptures by Botero & Cragg
Art Cologne 2025 will once again be the venue for important positions in modern and contemporary art. This year, Samuelis Baumgarte Gallery is presenting three extraordinary sculpt... Samuelis Baumgarte GalleryLA BIBI + REUS: Sculptures by Maite y Manuel in Cologne
Art Cologne 2025 is one of the most important platforms for contemporary art in Europe. The LA BIBI + REUS gallery is using this stage to present two extraordinary artistic positio... LA BIBI + REUS art galleryMushRoots mushroom protein: plant-based alternative to meat
Mushrooms are a separate biological kingdom – alongside plants and animals – and, according to scientific findings, are even larger and more diverse than the plant kingdom. This di... MushRoots mushroom proteinProteinDistillery: Brewer's yeast protein as a sustainable egg substitute
ProteinDistillery extracts a versatile protein from spent brewer's yeast that is very similar to eggs in terms of function and structure. The raw material comes from the brewing in... ProteinDistillery egg substituteOatly Baristamatic: Plant-based barista oat milk
Oatly is presenting Baristamatic at Anuga. While the classic Barista is designed for manual frothing, Baristamatic was specifically developed for use in fully automatic coffee mach... Oatly BaristamaticNeggst plant-based egg alternatives made from pea protein
More and more businesses are turning to plant-based alternatives to animal products. One manufacturer is presenting a whole product line of vegan egg alternatives – from liquid “ra... Neggst plant-based egg alternativesPeaceful Delicious Tempeh Beeskow: Organic tempeh made from legumes
Tempeh, originally a traditional dish from Indonesia, is increasingly finding its place in European cuisine. The tempeh manufacturer from Beeskow in Brandenburg shows that the ferm... Peaceful Delicious Tempeh BeeskowKern Tec apricot kernel paste: sustainable plant-based protein source
Kern Tec's apricot kernel paste, which won the Innovation Award, shows how a previously unused by-product of the food industry can be turned into a versatile and sustainable raw ma... Kern Tec apricot kernel pasteBeurer at IFA 2025: New SC30 and SC50 sonic toothbrushes
Beurer is expanding its range with a new product area at IFA 2025. The Ulm-based company, previously known primarily for its health and wellness products, is entering the dental ca... Beurer sonic toothbrushes SC30 and SC50TP-Link's new RV50 robot vacuum cleaner with AI on Messe.TV
At IFA 2025, TP-Link is presenting that the company is much more than just a networking specialist. In addition to Wi-Fi 7 routers, gaming solutions, and mesh systems from its Deco... TP-Link robot vacuum cleaner RV50Fritzbox 6690 Pro – Cable, Wi-Fi 7 and Smart Home
At IFA 2025, the spotlight is on a router that sets new standards: the Fritzbox 6690 Pro. Unveiled for the first time at the trade show, it combines numerous functions in one compa... Fritzbox 6690 ProSiemens steam drawer: steam cooking solution kitchen
A compact innovation will be attracting attention at the Siemens stand: a steam drawer that can be integrated into the kitchen unit. It combines space-saving design with the benefi... Siemens steam drawerMercedes GLC electric - premiere of the all-electric SUV
The new all-electric GLC from Mercedes-Benz took center stage at the IAA MOBILITY in Munich. The model brings the familiar GLC DNA into an uncompromisingly electric form and combin... Mercedes GLC electricBosch Cookit with AI Recipe Converter: Highlight of IFA 2025
At IFA 2025 in Berlin, Bosch is showcasing a feature that redefines everyday cooking: the AI Recipe Converter. This function allows any online recipe to be automatically adapted to... Bosch Cookit with AI Recipe ConverterHama at IFA 2025: NFC payment wristband and smart home
At IFA 2025, Hama will be showcasing an NFC payment wristband that enables contactless payment independently of watches or batteries, as well as new solutions for smart homes. The ... Hama payment wristband with NFC chipWhether practical everyday helpers, creative gift ideas, or stylish accessories—trade fairs on the topic of lifestyle show just how versatile this area is. Messe.TV reports pick up on developments that make everyday life more pleasant or inspiring—whether through functional design or emotional appeal. One focus is on products that specifically enrich lifestyle. These include, among others:
Lifestyle plays a central role in connection with fashion and jewelry at numerous events. Messe.TV offers insights into collections, craftsmanship, and statements that go far beyond the product—for example, at design fairs or industry events in the fashion sector. Not only major brands are featured, but also independent labels and designers who bring individual perspectives to the table:
For many people, a comfortable lifestyle is a central expression of quality of life. Messe.TV highlights in various articles how living spaces can be designed – whether modern, nature-oriented, or functional. Solutions for balconies, terraces, and gardens are also included. The products and concepts on display are geared toward the needs of a diverse audience:
Lifestyle also stands for creative forms of expression. Whether it's crafting, playing, or collecting—trade fair formats in the lifestyle sector address the need for individual design and the joy of experimentation. Messe.TV showcases products that inspire and invite active engagement. The range extends from classic games to modern creative concepts:
Lifestyle is increasingly understood not only as an individual decision, but as part of larger social contexts. Messe.TV addresses discussions on sustainability, social responsibility, and health in various articles – often conveyed through everyday products. Examples of these interfaces between lifestyle and social responsibility include: