From innovative everyday solutions to extraordinary design. Beautiful, practical, or simply unusual – lifestyle begins where products are more than just functional. That's exactly what we're all about.
Neggst plant-based egg alternatives made from pea protein for the catering industry
More and more businesses are turning to plant-based alternatives to animal products. One manufacturer is presenting a whole product line of vegan egg alternatives – from liquid “ra... Neggst plant-based egg alternativesPeaceful Delicious Tempeh Beeskow: Organic tempeh made from legumes
Tempeh, originally a traditional dish from Indonesia, is increasingly finding its place in European cuisine. The tempeh manufacturer from Beeskow in Brandenburg shows that the ferm... Peaceful Delicious Tempeh BeeskowKern Tec apricot kernel paste: sustainable plant-based protein source
Kern Tec's apricot kernel paste, which won the Innovation Award, shows how a previously unused by-product of the food industry can be turned into a versatile and sustainable raw ma... Kern Tec apricot kernel pasteBeurer at IFA 2025: New SC30 and SC50 sonic toothbrushes
Beurer is expanding its range with a new product area at IFA 2025. The Ulm-based company, previously known primarily for its health and wellness products, is entering the dental ca... Beurer sonic toothbrushes SC30 and SC50TP-Link's new RV50 robot vacuum cleaner with AI on Messe.TV
At IFA 2025, TP-Link is presenting that the company is much more than just a networking specialist. In addition to Wi-Fi 7 routers, gaming solutions, and mesh systems from its Deco... TP-Link robot vacuum cleaner RV50Fritzbox 6690 Pro – Cable, Wi-Fi 7 and Smart Home
At IFA 2025, the spotlight is on a router that sets new standards: the Fritzbox 6690 Pro. Unveiled for the first time at the trade show, it combines numerous functions in one compa... Fritzbox 6690 ProSiemens steam drawer: steam cooking solution kitchen
A compact innovation will be attracting attention at the Siemens stand: a steam drawer that can be integrated into the kitchen unit. It combines space-saving design with the benefi... Siemens steam drawerMercedes GLC electric - premiere of the all-electric SUV
The new all-electric GLC from Mercedes-Benz took center stage at the IAA MOBILITY in Munich. The model brings the familiar GLC DNA into an uncompromisingly electric form and combin... Mercedes GLC electricBosch Cookit with AI Recipe Converter: Highlight of IFA 2025
At IFA 2025 in Berlin, Bosch is showcasing a feature that redefines everyday cooking: the AI Recipe Converter. This function allows any online recipe to be automatically adapted to... Bosch Cookit with AI Recipe ConverterHama at IFA 2025: NFC payment wristband and smart home
At IFA 2025, Hama will be presenting innovative products that make everyday life more convenient and set new standards in the field of mobile payment and smart home solutions. In c... Hama payment wristband with NFC chipHIGH END 2025: Record visitor numbers and farewell to Munich
HIGH END 2025 came to an end on May 18 with a new visitor record and strong international participation. After more than two decades, the renowned audio trade fair bid farewell to ... HIGH END 2025: Record visitor numbers and farewell to MunichUnverpackt e.V. Together for packaging-free shopping
The association Unverpackt e.V. has been campaigning for sustainable, packaging-free shopping since 2018. Originating from a research project, the association pools the interests a... Unverpackt e.V. packaging-free shoppingViva la Faba: Vegan cheese alternative from organic faba beans
Viva la Faba is revolutionizing the market for plant-based cheese alternatives with an innovation based on organic faba beans. This local legume serves as the basis for a cheese th... Viva la Faba: Vegan cheese alternativeSustainable organic nut products from Fairfood at Biofach 2025
Fairfood focuses on sustainable enjoyment with Fairtrade-certified nuts from Africa. The cashews and nut mixes are gently roasted in Freiburg to preserve their natural taste. Fair ... Fairfood sustainable organic nut productsMililk milk alternative: milk made from oat drink leaves
Mililk is revolutionizing the market for plant-based milk alternatives with an innovative idea: a printed oat milk that can be freshly prepared at home. The concept reduces packagi... Mililk milk alternativeWheaty new vegan spreadable sausages and Thai sausage
This year, Wheaty is presenting a range of innovative vegan products that combine taste and sustainability. The focus is particularly on the new "Streicherle" - vegan spreadable sa... Wheaty vegan spreadable sausagesWhether practical everyday helpers, creative gift ideas, or stylish accessories—trade fairs on the topic of lifestyle show just how versatile this area is. Messe.TV reports pick up on developments that make everyday life more pleasant or inspiring—whether through functional design or emotional appeal. One focus is on products that specifically enrich lifestyle. These include, among others:
Lifestyle plays a central role in connection with fashion and jewelry at numerous events. Messe.TV offers insights into collections, craftsmanship, and statements that go far beyond the product—for example, at design fairs or industry events in the fashion sector. Not only major brands are featured, but also independent labels and designers who bring individual perspectives to the table:
For many people, a comfortable lifestyle is a central expression of quality of life. Messe.TV highlights in various articles how living spaces can be designed – whether modern, nature-oriented, or functional. Solutions for balconies, terraces, and gardens are also included. The products and concepts on display are geared toward the needs of a diverse audience:
Lifestyle also stands for creative forms of expression. Whether it's crafting, playing, or collecting—trade fair formats in the lifestyle sector address the need for individual design and the joy of experimentation. Messe.TV showcases products that inspire and invite active engagement. The range extends from classic games to modern creative concepts:
Lifestyle is increasingly understood not only as an individual decision, but as part of larger social contexts. Messe.TV addresses discussions on sustainability, social responsibility, and health in various articles – often conveyed through everyday products. Examples of these interfaces between lifestyle and social responsibility include: