Immowelt – digital strategies, AI, and new impetus for the real estate market

Immowelt has been one of the key players in the German real estate market for decades. At EXPO REAL, the company will demonstrate how digital technologies, artificial intelligence, and new communication channels are changing the marketing of real estate. The focus will be on Neubau Pro, a special offering for project developers, the expansion of the lead business, and the goal of making processes smarter and more secure for professionals and searchers alike.

Neubau Pro from Immowelt is the digital stage for real estate

With Neubau Pro, Immowelt is specifically targeting developers and property developers. The product combines classic real estate marketing with social media reach, opening up new communication channels for new construction projects. In a market suffering from rising interest rates and sluggish demand, the tool offers developers a contemporary way to increase visibility and reach. The response has been positive – many customers are using the new platform to position their projects more efficiently and reach investors and buyer groups more precisely.

Artificial intelligence as a driver of efficiency and user-friendliness

As a digital company with over 30 years of experience, Immowelt is increasingly integrating artificial intelligence into its processes. AI-based text suggestions, automated exposés, and intelligent search functions make the platform easier and faster to use. Applications such as ChatGPT assist in content creation, while internal tools optimize data quality. The goal remains clear: less effort for users, more precision, and better results—a consistent step toward digital real estate marketing.

mTAN and data protection standards provide security and trust

In addition to innovation, Immowelt focuses on security. With the introduction of the mTAN procedure, familiar from online banking, the identity of providers and interested parties is verified. This additional layer of protection strengthens trust in the platform and underlines the high importance of data protection and reliability. For Immowelt, the responsible handling of data is not a compulsory exercise, but part of its brand identity – a promise that users have appreciated for years.

Leads, collaborations, and added value for the industry

Immowelt has long since ceased to see itself as just a real estate portal. The company is also a provider of qualified leads—for example, for construction financing or seller contacts—and is thus a key partner for numerous service providers in the real estate sector. This networking creates a digital ecosystem in which project developers, brokers, and financial partners come together. New collaborations are also being explored, for example in the areas of AI and data-driven marketing. In this way, Immowelt is further expanding its role as a driving force and innovation partner in the real estate industry.