DM at Expo Real: drugstore retail with attitude

DM is not using its appearance at Expo Real to make grand gestures, but to send a clear signal: the drugstore stands for everyday products – clean, honest, unambiguous. Instead of glass and metal, the stand is decorated to resemble a typical DM store with images from the areas of beauty, care, household and health. The appearance thus conveys what the brand stands for: reliability and everyday relevance. This self-definition is central to the company. DM does not see itself as a department store, but as a pure drugstore. Spirits, toys, and tobacco products have no place here. The focus is on products that people need every day – and on a clear, unmistakable brand identity that is also consistently communicated in the trade fair environment.

DM takes responsibility in construction, operation, and energy

DM does not see sustainability as a label, but as a consistent principle – from construction planning and energy management to store operations. The company thinks beyond its product range. Together with landlords, project developers, and investors, ecological standards are already taken into account in the building physics. The aim is to build stores in such a way that they can be operated efficiently in the long term. This includes heat pump technology, sustainable building materials, and modular construction methods that enable dismantling and reuse. For DM, a store that does not become a “lost place” in the event of a relocation, but can continue to be used structurally, is part of its understanding of sustainability. The principle of durability also applies to materials. Instead of short-lived interior fittings, DM relies on stable, resource-saving constructions – for better energy balances and lower environmental impact.

Drugstore DM uses digital ecosystem like a cycle

DM does not see digitalization as an end in itself, but as a tool to simplify processes and close cycles. Every aspect – from construction planning and goods logistics to customer communication – is part of a digital ecosystem. This closed system extends to the customer side: the DM app is not only a shopping platform, but also part of a comprehensive digital everyday companion. It bundles information and offers for families – from infancy to adulthood – and exemplifies the brand's digital approach. This creates a continuously networked process: sustainable construction, digital control of building services, intelligent goods flows, and customer-oriented communication form a functional whole.

Cleaner drugstore focuses on the essentials

At Expo Real, DM emphasizes its clear position in the retail sector: no mixed goods offering, no expansion into the non-food segment, but a consistently drugstore-oriented product range. This focus also shapes the expansion strategy. When investors or project developers are looking for an anchor tenant in the drugstore segment, DM should be their first port of call. This objective explains why the stand at the trade fair is deliberately kept simple – without over-staging, but with clear content. The company sees itself as a “clean drugstore”: honest, structured, and focused on quality. It only sells products that fit the brand's DNA. No tobacco, no short-lived trend products – instead, a range that makes everyday life easier and reflects the values of sustainability, functionality, and trust.

Real estate and DM are moving in the same direction with an eye to the future

The trade fair presentation shows DM as a partner to the real estate industry, combining sustainability, efficiency, and economic viability. Close cooperation with landlords and project developers results in locations that are both ecologically and economically sustainable in the long term. DM thus remains true to its line: a drugstore that takes responsibility – for the environment, for its customers, and for the places where it operates.