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Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.
Zapf Creation Dolls – Spielwarenmesse 2024
Zapf Creation is a renowned German manufacturer of dolls and toys, known for its high-quality dolls, especially baby dolls. The company has a long tradition in the toy industry and... more
Floating folding boats WOYS
The Ukrainian start-up WOYS specializes in environmentally friendly and sustainable paper toys for children. The idea was born two years ago when family man Mykola Lozinskyi, CEO &... more
Rubie's: Dragons costumes
Dragon Taming Made Easy 3 is about to be released - and Rubie's has of course added the matching Dragons costumes to its range! With the licensed costumes, children can slip straig... more
Carrera Digital: Camcar VR glasses
Experience racing with Camcar from the driver's perspective - Carrera Digital makes it possible with VR glasses. At the Spielwarenmesse 2019, Andreas Stadlbauer showed us what's ne... more
dekdek: Anti-aggression children
Children have aggression too - but what to do with it? At dekdek, there are great tools for releasing energy in the form of a soft sword or punching bag. We visited them at the Spi... more
Ankenstein: Gypsum building blocks
Making your own building blocks? You can with Ankenstein. You can produce cleverly designed plaster building blocks yourself. We took a look at this at the Spielwarenmesse 2019! more
Fehn: Baby toys
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the Spielwarenmesse 2019. more
Einstein Bear – Spielwarenmesse 2019
A bear with a sweeping hairstyle and magnificent beard growth? Introducing: The Einstein bear from Steiff. We had a look at the funny bear with the Albert Einstein look at the Spie... more
Carrera Digital: Porsche RSR
Real Carrera fans know: The car model on the catalog is in 1:1 format at the toy fair! We had Andreas Stadlbauer show us the Porsche RSR model in real life and as a model car from ... more
Rubie's: Marvel costumes
Marvel costumes are very popular with fans. Rubie's has the license for the Marvel costumes. We had Rubie's show us the new products at the 2019 Spielwarenmesse. more
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