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Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.
Toverlux Magic Light – Spielwarenmesse 2024
The young Danish company Toverlux will be conjuring up magical lights for the children's room and/or a seasonal atmosphere at home with fairytale silhouettes at the Spielwarenmesse... more
Helix building blocks - Yamba
Maximilian Saller, Managing Director of Swiss toy manufacturer Yamba, presents Yamba's innovative Helix components to us at the International Toy Fair. The company founders, an eng... more
Zapf Creation Dolls – Spielwarenmesse 2024
Zapf Creation is a renowned German manufacturer of dolls and toys, known for its high-quality dolls, especially baby dolls. The company has a long tradition in the toy industry and... more
Floating folding boats WOYS
The Ukrainian start-up WOYS specializes in environmentally friendly and sustainable paper toys for children. The idea was born two years ago when family man Mykola Lozinskyi, CEO &... more
Fehn: Baby toys
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the Spielwarenmesse 2019. more
Rubie's: Dragons costumes
Dragon Taming Made Easy 3 is about to be released - and Rubie's has of course added the matching Dragons costumes to its range! With the licensed costumes, children can slip straig... more
dekdek: Anti-aggression children
Children have aggression too - but what to do with it? At dekdek, there are great tools for releasing energy in the form of a soft sword or punching bag. We visited them at the Spi... more
Einstein Bear – Spielwarenmesse 2019
A bear with a sweeping hairstyle and magnificent beard growth? Introducing: The Einstein bear from Steiff. We had a look at the funny bear with the Albert Einstein look at the Spie... more
Carrera Digital: Camcar VR glasses
Experience racing with Camcar from the driver's perspective - Carrera Digital makes it possible with VR glasses. At the Spielwarenmesse 2019, Andreas Stadlbauer showed us what's ne... more
Ankenstein: Gypsum building blocks
Making your own building blocks? You can with Ankenstein. You can produce cleverly designed plaster building blocks yourself. We took a look at this at the Spielwarenmesse 2019! more
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