SuperDrink: More than just an ordinary energy drink

by A. Bergmeier - 2024-02-14

Most energy drinks rely on caffeine and sugar to produce short-term alertness – but what if a drink not only provided energy, but also valuable minerals for regeneration and well-being? This is exactly where Superdrink comes in. The start-up has developed a new type of drink based on natural ingredients, fruity flavors, and functional benefits. The drinks are not only low in calories, but also specially formulated to invigorate or regenerate the body as needed.

What makes Superdrink special? Two varieties for energy and recovery

Superdrink offers two completely different beverages that vary in effect and taste: The yellow Superdrink: a tangy fruit juice blend of passion fruit, mandarin, and orange that tastes like a refreshing passion fruit spritzer. Despite its natural character, it contains as much caffeine as a large cup of coffee, providing the perfect pick-me-up – ideal for long working days or exhausting nights. A hint of brown sugar helps the body absorb the caffeine optimally without making the drink too sweet. The green super drink: the perfect recovery formula for anyone who wants to replenish their mineral balance after exercise or a long day. It is based on green tea, coconut water, and naturally cloudy apple juice and is rich in magnesium, which ensures rapid muscle recovery. Unlike the yellow version, it contains no carbon dioxide or caffeine, but focuses on hydrating and balancing properties. Both drinks rely on high-quality, natural ingredients, without artificial flavors or excessive sugar.

For the office, sports, and nightlife—Superdrink as a versatile alternative

Superdrink's goal is to create an alternative to traditional energy drinks, coffee, and isotonic beverages. But how do you launch a new product when customers are used to conventional drinks? The start-up is pursuing a multi-layered strategy to establish its products in various areas:

• In the office: Instead of the usual coffee, a refreshing caffeinated fruit spritzer that invigorates without weighing you down.
• In the fitness sector: The yellow Superdrink provides an energy boost before exercise, while the green drink ensures rapid recovery after a workout.
• In the catering industry: Cafes, restaurants, and clubs are always looking for new, healthy alternatives – Superdrink can replace classic soft drinks or juices.

Nevertheless, the market is challenging. “People are very attached to their usual drinks and tend to prefer sugary drinks,” explains Antonella Zidek. However, the trend toward healthier eating, organic products, and more conscious consumption plays into Superdrink's hands.

Passionate about success – Superdrink focuses on a new generation of beverages

Superdrink goes beyond the classic concept of energy drinks and combines taste with functionality. While the yellow version provides energy and alertness, the green Superdrink supports regeneration and balance. Especially at a time when people are paying more attention to health, fitness, and conscious nutrition, Superdrink offers a suitable alternative to sugary soft drinks. “We are going with this trend and are powerful in doing so. Fit with power,” is how Zidek sums up the company's vision. With passion, high-quality ingredients, and a clear concept, Superdrink aims to hold its own against the big market giants and establish a new generation of functional beverages.