Playing

Playing is more than just a pastime - it is creativity, discovery and enthusiasm. On display are play ideas and products that appeal to children and adults: well thought-out, high-quality and with a fun factor.

Playing – all articles on toys for children and adults

Julius Zöllner animal-shaped bed bumpers – New products at Kind + Jugend 2025

Julius Zöllner used Kind + Jugend 2025 in Cologne to present a new product that blends harmoniously into children's rooms: animal-shaped bed bumpers. Previously known primarily as ... more



Lazy, Crazy & Pink – new baby collection from Fehn on Messe.TV

The long-established manufacturer Fehn has expanded its range with three new characters: Lazy, the gray sloth, Crazy, the colorful chameleon, and Pink, the cheerful flamingo. The c... more



DIY Camera kit JollyLook

JollyLook from Ukraine, now based in Slovakia due to the war, manufactures educational equipment such as instant cameras, projectors and instant printers. Evgeniy Ivanov's company ... more



Electric vehicles for children - INJUSA

The family-run company INJUSA has been producing almost 90% of its products in Spain in the province of Alicante, more precisely in Ibi, for 75 years. The company sells most of its... more



The twisted spooky night DREI MAGIER

Schmidt Spiele have been present in children's rooms and at the family table for over 100 years. The Berlin-based company has a broad range of products: Board games, card games, pl... more



Fischertechnik construction kits

Fischertechnik is a company headquartered in Tumlingen near Stuttgart that manufactures its products exclusively in Germany. The company mainly operates in three areas: firstly, to... more



Track 0 steam locomotives - Lenz

The Lenz company has been dedicated to building model railroads for 40 years. About 20 years ago, company founder Bernd Lenz, who initially came from the model railway electronics ... more



Flops Flip-the-Flop – Spielwarenmesse 2024

Flops' product universe can be described as a "phygital universe", as it features both physical, i.e. haptic, components and digital ones. But what exactly does this mean? We asked... more



Racing car models iXO

iXO Racing Models is a company based in Macau. Production took place in Portugal until rising labor costs there prompted the company to produce in China and Bangladesh. The headqua... more



Toy vehicles BRUDER Toys

BRUDER is a renowned manufacturer of high-quality toy vehicles that are characterized by their detailed replication of real vehicles. The robust models offer an authentic play expe... more



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