770 million euros for sustainable trade fair infrastructure

The German trade fair industry is preparing for the future with an extensive investment program. By 2029, trade fair venues across Germany plan to invest around 770 million euros to modernize their infrastructure, improve services, and advance sustainability goals. This is according to a recent survey by the industry association AUMA.

Focus on energy efficiency and digital standards

The planned measures focus on energy-efficient renovations, photovoltaic systems, e-charging infrastructure, and greening roof areas. The aim is to make exhibition centers not only more efficient but also more sustainable. In doing so, the industry is consistently pursuing the climate targets it set in 2022 with a view to achieving climate neutrality by 2040. Investments are also being made in IT and technical equipment. In addition to the conversion of existing halls, the overall concept includes new buildings, improved digital services, and modern event spaces. By 2024, more than $130 million will have been invested in corresponding projects, including LED lighting, modern ventilation systems, and the expansion of network technology.

Invitation to the new Federal Minister for Economic Affairs

AUMA Managing Director Jörn Holtmeier emphasizes: “Germany is the world's leading trade fair location – we want it to stay that way.” With this in mind, the association is sending a clear signal to the future Federal Minister for Economic Affairs, Katherina Reiche: the economic and social importance of the trade fair industry should continue to be actively supported and promoted politically in the future.

A backbone for the economy and location attractiveness

With around 3.25 million square meters of hall space, Germany offers one of the largest trade fair offerings worldwide. Two-thirds of all leading global trade fairs take place here. Of the approximately 70 German trade fair venues, 24 are considered to be of national or international relevance. According to AUMA, the trade fairs together secure around 230,000 jobs and bring millions of trade visitors together with exhibiting companies.