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From innovative everyday solutions to extraordinary design. Beautiful, practical, or simply unusual – lifestyle begins where products are more than just functional. That's exactly what we're all about.
Oatly Baristamatic: Plant-based barista oat milk for fully automatic coffee machines
Oatly is presenting Baristamatic at Anuga. While the classic Barista is designed for manual frothing, Baristamatic was specifically developed for use in fully automatic coffee mach... Oatly Baristamatic
Neggst plant-based egg alternatives made from pea protein for the catering industry
More and more businesses are turning to plant-based alternatives to animal products. One manufacturer is presenting a whole product line of vegan egg alternatives – from liquid “ra... Neggst plant-based egg alternatives
Peaceful Delicious Tempeh Beeskow: Organic tempeh made from legumes
Tempeh, originally a traditional dish from Indonesia, is increasingly finding its place in European cuisine. The tempeh manufacturer from Beeskow in Brandenburg shows that the ferm... Peaceful Delicious Tempeh Beeskow
Kern Tec apricot kernel paste: sustainable plant-based protein source
Kern Tec's apricot kernel paste, which won the Innovation Award, shows how a previously unused by-product of the food industry can be turned into a versatile and sustainable raw ma... Kern Tec apricot kernel paste
Beurer at IFA 2025: New SC30 and SC50 sonic toothbrushes
Beurer is expanding its range with a new product area at IFA 2025. The Ulm-based company, previously known primarily for its health and wellness products, is entering the dental ca... Beurer sonic toothbrushes SC30 and SC50
TP-Link's new RV50 robot vacuum cleaner with AI on Messe.TV
At IFA 2025, TP-Link is presenting that the company is much more than just a networking specialist. In addition to Wi-Fi 7 routers, gaming solutions, and mesh systems from its Deco... TP-Link robot vacuum cleaner RV50
Fritzbox 6690 Pro – Cable, Wi-Fi 7 and Smart Home
At IFA 2025, the spotlight is on a router that sets new standards: the Fritzbox 6690 Pro. Unveiled for the first time at the trade show, it combines numerous functions in one compa... Fritzbox 6690 Pro
Siemens steam drawer: steam cooking solution kitchen
A compact innovation will be attracting attention at the Siemens stand: a steam drawer that can be integrated into the kitchen unit. It combines space-saving design with the benefi... Siemens steam drawer
Mercedes GLC electric - premiere of the all-electric SUV
The new all-electric GLC from Mercedes-Benz took center stage at the IAA MOBILITY in Munich. The model brings the familiar GLC DNA into an uncompromisingly electric form and combin... Mercedes GLC electric
Bosch Cookit with AI Recipe Converter: Highlight of IFA 2025
At IFA 2025 in Berlin, Bosch is showcasing a feature that redefines everyday cooking: the AI Recipe Converter. This function allows any online recipe to be automatically adapted to... Bosch Cookit with AI Recipe Converter
Hama at IFA 2025: NFC payment wristband and smart home
At IFA 2025, Hama will be presenting innovative products that make everyday life more convenient and set new standards in the field of mobile payment and smart home solutions. In c... Hama payment wristband with NFC chip
HIGH END 2025: Record visitor numbers and farewell to Munich
HIGH END 2025 came to an end on May 18 with a new visitor record and strong international participation. After more than two decades, the renowned audio trade fair bid farewell to ... HIGH END 2025: Record visitor numbers and farewell to Munich
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