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opti is the most important trade fair for the optical industry in German-speaking countries—and a key European industry event for opticians, designers, manufacturers, scientists, and retailers. Every January, opti in Munich kicks off the trade fair year with trends, technologies, and inspiration for good vision and appearance. With around 600 exhibitors from more than 30 countries and approximately 25,000 trade visitors, the trade fair offers a compact, inspiring, and innovative platform that brings retailers and industry together in close exchange. The focus is not only on classic eyewear fashion, but also on a comprehensive look at the future of optics – from smart vision support to digitalization, sustainability, and medical care.
At opti, visitors will find a wide range of products from all areas of the optical industry:
Independent labels are also traditionally well represented—smaller, creative eyewear brands that stand for individuality, quality, and craftsmanship excellence. If you are interested in other trade fairs in the region, you will find a comprehensive overview of the regional event portfolio at Munich Trade Fair.
opti is a barometer for style and innovation: eyewear designers from around the world showcase their latest collections, setting trends in color, shape, and material—from classic silhouettes and sustainable materials to avant-garde concepts. Whether acetate, titanium, wood, or 3D printing—creative diversity is guaranteed. Numerous fashion shows, special areas, and workshops also offer inspiration for window dressing, marketing, and customer service.
A growing part of opti is dedicated to technological developments—for example, in refraction systems, digital vision protocols, retinal diagnostics, teleoptometry, and digital measuring stations for eyeglass lenses. The connection between optometry and ophthalmology is also increasingly being discussed, for example, through solutions for early diagnosis of AMD or glaucoma.
Whether biodegradable materials, climate-neutral production processes, circular concepts, or plastic-free packaging: many exhibitors at opti are demonstrating how sustainability can also be implemented in the optical industry. The trade fair offers guidance and a forum for discussion on environmental labels, supply chains, and responsible design.
Whether biodegradable materials, climate-neutral production processes, circular economy concepts, or plastic-free packaging: many exhibitors at opti are demonstrating how sustainability can also be implemented in the optical industry. The trade fair offers guidance and a forum for discussion on environmental labels, supply chains, and responsible design.
opti also specifically targets trainees, students, and young professionals. With career formats, job fairs, and targeted promotion of young talent, the trade fair showcases prospects for the skilled workers of tomorrow—and supports companies in recruiting employees.
opti is more than just a product show—it is a platform for ideas, a networking forum, and a source of inspiration for everyone involved in optics, design, and health. In an industry that straddles lifestyle and medical responsibility, the trade fair creates a space for holistic perspectives and economic success. Further information can be found on the organizer's website: www.opti.de
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