Fruit Logistica Berlin - Leading international trade fair for the fruit trade

Global platform for freshness, quality and innovation in the fruit and vegetable trade

Fruit Logistica in Berlin is one of the world's most important trade fairs for the fruit trade and the entire fresh produce value chain. Every year, producers, traders, exporters, packaging experts, logistics service providers and representatives of the wholesale and retail trade meet here to discuss current trends, challenges and technological developments in the fresh produce industry. Over 3,000 exhibitors from more than 90 countries and around 70,000 trade visitors make the trade fair a global marketplace for fruit, vegetables, herbs and processed fresh produce. The event is therefore not only a place to do business, but also a seismograph for developments in global food, agriculture and logistics.

Fresh produce takes center stage - from harvest to consumer

Fruit Logistica focuses on the entire spectrum of fresh produce: from conventional and organic fruit to exotics, special varieties and dried fruit to salads, herbs and fruit innovations. But the trade fair goes far beyond the pure product range. It also presents all related areas - including breeding, cultivation technology, harvesting methods, packaging solutions, cold chain logistics, import/export processing, food safety as well as digital marketplaces and trading platforms. The diversity of exhibitors reflects the international nature of the industry: agricultural cooperatives from southern Europe meet fruit growers from South America, distributors from Asia, packaging developers from Scandinavia and retail chains from the Middle East. Anyone interested in other trade fairs in the capital can find a comprehensive overview of current events relating to trade, technology and nutrition at Berlin Trade Fair.

Innovation, sustainability and technology as drivers

Fruit Logistica has long since established itself as the industry's innovation platform. The special ‘Tech Stage’ area and innovation competitions such as the Fruit Logistica Innovation Award (FLIA) showcase new varieties, packaging solutions, logistics systems and digital tools that help to improve efficiency, transparency and sustainability in the supply chain. Suppliers of vertical farming, drone technology, automated sorting and packaging systems and blockchain applications for product traceability are particularly well represented. New solutions for temperature management and shelf life assurance in international supply chains will also find their audience here. Sustainable packaging is also a growing field: compostable trays, reusable systems, plastic alternatives and intelligent labeling are an integral part of the offering.

Politics, business and science in discussion

In addition to commercial exchange, Fruit Logistica also stands for dialog at a higher level. Representatives from international agricultural ministries, NGOs, chambers of commerce and scientific institutes use the trade fair to discuss global issues such as food security, climate-related crop failures, supply chain laws and access to sales markets. The accompanying conference program is dedicated to these complex issues with lectures, panels and workshops. It is clearly structured into specialist forums on logistics, technology, market development and retail trends and is aimed equally at decision-makers, operations managers and specialist staff.

Direct contact, targeted business initiation

A particular added value of Fruit Logistica lies in its clear focus on trade visitors. In contrast to consumer trade fairs, the focus here is on business exchange: producers meet buyers, retailers meet logistics experts, packaging manufacturers meet retail representatives. Many companies use the trade fair for international market entries, to explore new sales markets or to maintain existing customer relationships. Digital tools for making appointments and targeted matchmaking make it easier to organize in advance - especially for smaller suppliers and start-ups, who can come into contact with major market players here.

Sustainability as a cross-cutting issue

The aim of improving environmental standards is a common thread running through the trade fair. From low-CO₂ transport routes and water-saving cultivation to circular economy in packaging - many exhibitors will be presenting targeted solutions that address both ecological and economic goals. At the same time, the focus is on social responsibility: fair working conditions, transparent supply chains and certified cultivation conditions are now a voluntary commitment for many suppliers - and are increasingly being demanded by buyers.

Berlin as an international meeting place for the fruit trade

With its central location, global connections and well-developed trade fair infrastructure, Berlin offers ideal conditions for a trade fair of this size. trade fair of this size. Fruit Logistica benefits from the city's international character, its proximity to political institutions and its openness to innovation and cultural exchange. Numerous events surrounding the trade fair - from country receptions to company dinners - make Berlin a real networking hub for the global fresh produce industry.

Conclusion: The most important meeting place for the global fresh produce industry

Fruit Logistica in Berlin shows how demanding, complex and future-oriented the world of the fruit and vegetable trade has become. It is a place for international exchange, innovation and practical business initiation - and therefore indispensable for everyone who works in the fresh produce sector or wants to do so. Further information can be found on the organizer's website: www.fruitlogistica.com