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Expopharm is Europe's most important trade fair for the pharmacy market – and when it comes to Munich, the exhibition center becomes the central stage for pharmacists, pharmaceutical manufacturers, service providers, health experts, politicians, and young professionals. As the industry's annual meeting place, it offers a unique platform for discussing current challenges, regulatory developments, new products, services, and technologies related to the pharmacy of the future. Around 500 exhibitors and tens of thousands of trade visitors use the trade fair as a place for direct business development, further training, and inspiration. The combination of product show, trade congress, and political discussion makes expopharm an indispensable event for all players in the healthcare sector.
The trade fair covers the entire spectrum of pharmacy-related topics: from medicines and dietary supplements to cosmetics, medical technology, pharmacy equipment, logistics, and mail order, to IT solutions, merchandise management systems, and digital services for consulting, billing, and customer loyalty. In addition to traditional pharmaceutical companies and wholesalers, start-ups will also be presenting digital offerings such as medication apps, online appointment booking, e-prescription solutions, and AI-supported consulting systems. Anyone interested in other trade fairs in the region can find a comprehensive overview of the regional event portfolio at Munich Trade Fair.
Expopharm is not just a product show, but also a platform for professional policy discourse. The focus is on the exchange of ideas on topics such as supply bottlenecks, health policy, remuneration systems, digitization, and supply structures. The accompanying event series expopharm Impuls brings together politicians, industry representatives, and entrepreneurs—openly, controversially, and on an equal footing. In addition, the congress program provides up-to-date knowledge in various thematic forums in the fields of pharmacy, law, business administration, and marketing. Numerous training units are certified and can be credited toward annual pharmacy training.
Special attention is paid to young talent: students, PTA trainees, and young professionals will find targeted offers at the trade fair—from career counseling and continuing education information to job exchanges and personal interviews with potential employers. Direct contact with the field is a central element here. In the Pharmacy 4.0 section, the trade fair shows how pharmacies can work in a more digital, networked, and efficient manner—for example, through automated warehousing, online ordering processes, or telepharmacy. At the same time, personal contact with customers remains the foundation of every successful pharmacy—an area of tension that will be discussed intensively at expopharm.
Although the German market is the main focus, expopharm is becoming increasingly international: visitors from Austria, Switzerland, Benelux, Italy, and Eastern Europe use the trade fair for orientation, further training, and to conclude business deals. It thus also serves as an interface for European industry trends, regulatory developments, and market strategies.
The COVID-19 pandemic and current geopolitical crises have demonstrated the importance of stable supply chains, regional production, and effective communication between manufacturers, pharmacies, and authorities. At expopharm, numerous exhibitors will be presenting solutions for improved warehousing, resilient logistics, and secure drug supply—also with a view to sustainability and environmental awareness.
Local pharmacies are under considerable pressure to change: digitalization, staff shortages, bureaucracy, but also new opportunities through telemedicine, OTC market growth, and individual consultation concepts. expopharm offers guidance, concrete solutions, and a platform for joint further thinking. Further information can be found on the organizer's website: www.expopharm.de
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