Creativeworld Frankfurt – Leading international trade fair for hobbies, craft supplies, and artists' materials

Creativity as an economic factor – Creativeworld as an industry meeting place

Creativeworld in Frankfurt is the world's most important trade fair for the DIY sector, craft supplies, artists' and stationery supplies. Every year, it transforms the Frankfurt exhibition grounds into a place full of color, material diversity, and innovative techniques. Manufacturers, retailers, designers, and creative professionals from all over the world meet here to discover new products, gather creative inspiration, and establish important business relationships. But Creativeworld is much more than a marketplace for brushes, paper, and paint: it is a source of inspiration for trends, a platform for exchange between industry and trade, and a place where the creative community feels at home. The focus is particularly on sustainability, innovative materials, and the increasing connection between analog craftsmanship and digital tools.

The entire spectrum of creative product worlds

The trade fair covers the entire product spectrum of creative design: from classic painting and drawing supplies to craft materials, floristry items, textile design, street art, model making, calligraphy, ink, stamps, brushes, and cutting tools. New products in the field of “creative tools” – such as digital design aids, cutting plotters, and app-controlled tools – are also becoming increasingly important. In addition, Creativeworld features innovative product concepts for brick-and-mortar retailers and comprehensive POS solutions. Creative application examples that provide retailers with concrete sales incentives – such as DIY kits, seasonal theme worlds, and curated material combinations – are particularly in demand. Anyone interested in other trade fairs in Frankfurt can find an overview of all relevant trade events and international industry events at the Frankfurt Trade Fair website.

Workshops, demonstrations, and experiential formats

One of the special highlights of Creativeworld is the experiential nature of the trade fair. In numerous workshops and live demonstrations, artists, bloggers, material developers, and brand ambassadors showcase the latest trends in application. They not only explain how a product works, but also how it can be presented in an emotionally appealing way. The interactive “Creativeworld Academy” is a crowd puller. Here, trade visitors can try their hand at new techniques and gather inspiration for their own products and services. Whether hand lettering, pouring, upcycling, or mixed media—the variety of creative possibilities is almost limitless.

Sustainability and responsible design

Sustainability is also becoming a crucial issue in the creative sector. The trade fair presents numerous exhibitors who focus on environmentally friendly paints, solvent-free adhesives, recycled materials, or plastic-free packaging. The Ethical Style Guide helps visitors find companies that are clearly committed to ecological and social standards. In addition, many workshops and lectures are dedicated to responsible consumption – for example, through the reuse of materials, zero-waste design, or educational projects that teach children and young people how to use resources creatively.

Target groups: From specialist retailers to the education sector

Creativeworld is not only aimed at traditional stationery and toy retailers, but also at specialist retailers in the fields of stationery, books, toys, floristry, artists' supplies, and home accessories. In addition, there are wholesalers and online retailers, DIY brands, purchasing cooperatives, teachers and educators, and operators of leisure and creative courses. This makes it clear that creativity is no longer just a leisure activity, but a socially and economically relevant area with growing professionalization. Creativeworld offers the perfect setting to discover new products, expand networks, and develop business ideas.

Trend show, start-up area, and awards

The Creativeworld Trend Show, curated by independent experts, provides annual guidance on upcoming colors, materials, styles, and techniques. It is not only a source of inspiration, but also practical: visitors can scan the products on display directly with QR codes and integrate them into their product range planning. Start-ups find find a targeted platform for visibility in the start-up area. Here, innovative brands present themselves with fresh ideas and disruptive approaches – often in direct dialogue with established manufacturers who are open to cooperation and new ideas. In addition, various innovation and sustainability awards are presented during the trade fair.

Internationality as a creative source of energy

With exhibitors from over 40 countries and a specialist audience from more than 100 nations, Creativeworld is a truly international industry highlight. This global orientation not only ensures an inspiring exchange, but also provides a differentiated picture of how creative work, design, and communication are carried out – from Asia to Europe to North America. The cultural diversity of the approaches makes the fair particularly exciting – for manufacturers and retailers alike. Not only can they tap into new markets, they can also pick up design influences that can be adapted locally.

Creativity with perspective

At a time when craftsmanship and individual forms of expression are once again in high demand, the DIY and creative sector is becoming increasingly relevant. Creativeworld shows that creative design is much more than a hobby – it is a form of communication, an educational tool, a therapeutic approach, and an economic growth factor all at once. With its mix of specialist retailers, industry, the creative scene, and educational players, the trade fair creates a unique forum that shapes the future – with color, ideas, and attitude. Further information can be found on the organizer's website: creativeworld.messefrankfurt.com