Agrovina Martigny – Viticulture and Oenology

Agrovina in Martigny is a trade fair for viticulture and oenology with strong links to the Alpine and international wine industry. The event takes place in Valais, one of Switzerland's most important wine-growing regions. Martigny is located in the Rhône Valley and forms a geographical hub between French-speaking Switzerland, Italy and France – a location that gives the fair a cross-border orientation. In Valais, viticulture is not just an agricultural activity, but part of the regional identity. Steep slopes, terraced crops and a dry climate characterise the landscape. Agrovina takes up this tradition and combines it with technological innovation and international exchange.

Viticulture between tradition and technology

Modern viticulture faces a variety of challenges. Climate change, increasing quality requirements and economic pressure influence production processes. At Agrovina, manufacturers and service providers present solutions for different sizes of businesses – from family-run wineries to larger operations. Typical exhibition areas include:

• Vineyard machinery and equipment for steep slopes
• Irrigation systems and frost protection technology
• Plant protection and sustainable cultivation methods
• Grape variety management and clone research
• Digitalisation in viticulture

Oenology as a scientific discipline

Oenology deals with the production and quality assurance of wine. Agrovina in Martigny attaches great importance to this area. All stages of production are covered, from fermentation technology and filtration to bottling. The focus is on, among other things:

• Fermentation tanks and temperature-controlled systems
• Analytical laboratory technology
• Yeast and enzyme preparations
• Barrique and barrel management
• Bottling and packaging solutions

Sustainability and climate adaptation

Viticulture is sensitive to climatic changes. Longer periods of drought, late frosts or heavy precipitation affect yields and aroma profiles. Agrovina is therefore dedicated to climate adaptation strategies. Discussions will focus on water-saving irrigation, more resistant grape varieties and soil-conserving cultivation. Sustainability also includes energy efficiency in wineries and environmentally friendly packaging solutions. With its alpine surroundings, Martigny offers a real connection to these challenges.

Martigny as a regional meeting place

Martigny is an established venue for agricultural events. The town has a modern exhibition infrastructure and is conveniently located in Valais. Winegrowers from French-speaking Switzerland, Ticino, France and Italy use Agrovina as a platform for exchange and cooperation. The regional roots shape the atmosphere. Technical discussions are at the forefront, complemented by tastings and competitions. Viticulture and oenology are not considered in isolation, but discussed in the context of the market, culture and tourism.

Market environment and international perspective

The wine market is globalised. Export markets, international competitions and changing consumer habits influence the industry. Agrovina provides an overview of economic trends and technological innovations. Producers are looking for ways to ensure quality while working efficiently. Digitalisation, automation and precise analytics are part of this development. The trade fair in Martigny combines local expertise with international know-how.

Position in the trade fair calendar

Agrovina plays a specialised role in the Swiss event calendar in the viticulture and oenology segment. While large agricultural trade fairs cover a broad spectrum, this format focuses specifically on the wine sector. Agrovina in Martigny is a forum that focuses on viticulture and oenology. The event combines technical innovation, scientific findings and regional identity. Martigny provides an overview of developments that are shaping the wine sector and influencing the future of wine production in Alpine and international regions.

Further information can be found on the organiser's website: www.agrovina.ch