Viennacontemporary Vienna – Fair for contemporary art

Viennacontemporary Vienna is a fair for contemporary art and has established itself as an international platform for galleries, artists and collectors. Representatives of the art market from Europe and beyond meet in Vienna to present and discuss current positions in contemporary art. The focus is on contemporary works that reflect social, political and aesthetic issues. Vienna has a long history as an art location and is also open to new trends. Museums, off-spaces, private collections and galleries form a dense network that makes the city an important hub in the European art scene. Viennacontemporary Vienna continues this tradition and combines regional roots with an international orientation.

Galleries and international orientation

A central feature of Viennacontemporary Wien is the participation of galleries from different countries. In addition to Austrian galleries, exhibitors from Central and Eastern Europe, the Baltic States and other regions are also represented. This geographical breadth creates a platform for positions that are sometimes less visible at larger Western art fairs. Typical art forms represented include:

  • Painting and drawing
  • Sculpture and installation
  • Photography and video works
  • Digital and media-based art
  • Conceptual and interdisciplinary projects
This diversity provides a comprehensive overview of current developments in contemporary art. Gallery owners curate their presentations carefully to take into account both artistic quality and marketability.

Market mechanisms and collector culture

Viennacontemporary Vienna is not only an exhibition space, but also a trading platform. Works are sold directly at the fair, and contacts between gallery owners and collectors are established. Art functions both as a cultural asset and as an investment. Discussions at the fair often concern questions such as:

  • Development of market prices for young artists
  • Role of international collectors
  • Significance of fairs compared to online platforms
  • Transparency and provenance in the art trade
Vienna has a strong collecting culture, supported by both private and institutional players. This tradition strengthens the position of Viennacontemporary Vienna in the international context.

Curatorial programmes and discourse

In addition to presenting artworks, Viennacontemporary Wien focuses on an accompanying programme of events. Panel discussions, artist talks and special themed exhibitions broaden the focus beyond pure sales. Curatorial sections allow for in-depth exploration of specific regions or themes. Such programmes promote exchange between artists, curators and the public. The fair thus becomes a place of discourse where current developments are classified and critically reflected upon.

Vienna as a location between East and West

Vienna's geographical location between Western and Eastern Europe shapes the profile of Viennacontemporary Wien. The city acts as a cultural bridge, especially for galleries from Central and Eastern Europe. This orientation distinguishes the fair from other international events. The infrastructural conditions in Vienna – modern exhibition spaces, international connections and cultural density – create an environment that attracts both trade visitors and art lovers. Museums and cultural institutions in the city complement a visit to the fair and enhance its international profile.

Position in the European fair calendar

Compared to large global fairs, Viennacontemporary Vienna is deliberately focused and curated. It focuses on quality and regional specificity rather than quantitative size. It is precisely this orientation that gives it a unique profile in the European fair calendar. Viennacontemporary Vienna – Fair for Contemporary Art stands for a platform that combines artistic innovation, market mechanisms and cultural exchange. Vienna is creating a space where contemporary positions become visible and international networks in the art market are strengthened.

Further information can be found on the organiser's website: www.viennacontemporary.at