Ferien-Messe Vienna – trade fair for travel and leisure

The Ferien-Messe Vienna is a trade fair for travel and leisure and is one of the established public fairs in the Austrian event calendar. In Vienna, national and international exhibitors present their offers for holidays, destinations and tourist services. The event is aimed at a broad audience who want to find out about travel destinations, compare offers and take advantage of personal advice. As the federal capital, Vienna has a strong tourism infrastructure and good international connections. These conditions are ideal for a fair that brings together providers from both Austria and numerous European and non-European regions. The " Vienna Holiday Fair" serves as an interface between tour operators, destinations and end customers.

Destinations and travel offers

The Vienna Holiday Fair focuses on classic and specialised travel offers. Country pavilions, regional tourism associations and private providers present their destinations. Visitors receive information on cultural trips, beach holidays, city breaks and long-haul travel. Typical topics include:

• European holiday regions
• Long-haul destinations in Asia, Africa and America
• Active and adventure travel
• Cruises and river trips
• Wellness and health trips

Personal advice plays a central role. Many visitors take the opportunity to speak directly with representatives from travel agencies or tourism organisations. This builds trust and makes decisions easier, especially for more complex trips or long-haul destinations.

Leisure, outdoor activities and mobility

In addition to classic holiday offers, the Ferien-Messe Wien also focuses on leisure activities. Outdoor activities, camping, caravanning and sports trips are an integral part of the programme. Providers of motorhomes, camping accessories and leisure vehicles present their products in their own areas. In addition, sustainable mobility concepts are becoming more prominent. Rail travel, combined transport solutions and environmentally friendly travel offers are gaining in importance. The discussion about climate protection and responsible travel is influencing the structure of the offers. Frequently discussed aspects include:

• Sustainable tourism concepts
• Regional value creation in tourism
• Travel insurance and safety
• Digital booking and information systems

These topics reflect changes in travel behaviour. Travellers are increasingly seeking information online, but still value personal interaction.

Tourism market in transition

The tourism market is subject to strong fluctuations, influenced by economic developments, geopolitical conditions and social trends. The Ferien-Messe Wien responds to these dynamics by reflecting current developments and integrating new offerings. Individualisation plays an important role. Package tours remain relevant, but tailor-made concepts are gaining in importance. At the same time, digitalisation is changing distribution channels. Online platforms complement traditional travel agencies, without completely replacing them.

Vienna as a meeting place for the industry

With its exhibition grounds, Vienna offers a modern infrastructure and is easily accessible from all federal states. Visitors from Austria and neighbouring countries use the event to gain an overview of the market. The Ferien-Messe Wien benefits from the tourist appeal of the city itself. Vienna is regularly one of the most visited cities in Europe and combines cultural tradition with modern urbanity. These conditions strengthen the perception of the event.

Position in the Austrian trade fair calendar

Compared to purely technical industry meetings, the Ferien-Messe Wien is clearly aimed at the general public. It combines information, advice and experience in a format that appeals to a broad target group. The Ferien-Messe Wien – Travel and Leisure Fair is an event that brings together tourist diversity, mobility and leisure activities in Vienna. Vienna provides a comprehensive overview of current travel offers and trends, taking into account both classic forms of holiday and new concepts.

Further information can be found on the organiser's website: www.ferien-messe.at