ZURICH POP CON & Game Show – Pop Culture and Gaming

ZURICH POP CON & Game Show in Zurich is a public exhibition for pop culture and gaming aimed at a broad, predominantly young audience. It combines video games, comics, films, series and digital trends into a format that combines entertainment, community and industry contacts. As an urban centre with a distinctive creative scene, Zurich offers the perfect setting for an event that straddles mainstream and subculture. Pop culture is no longer a fringe phenomenon. Gaming, streaming, cosplay and fan culture shape the everyday lives of many people. ZURICH POP CON & Game Show picks up on this dynamic and creates a platform where consumption, exchange and staging intertwine.

Gaming as a central attraction

Gaming is a core area of the event. Developers, publishers and hardware providers present new products and playable demos. Visitors can try out the latest titles, take part in tournaments or find out about technical trends. Typical exhibition segments are:

• PC and console games
• Indie games
• E-sports tournaments
• Hardware and peripherals
• Retro gaming

E-sports has developed into an economically relevant market in recent years. Professional teams, sponsors and streaming platforms are contributing to its professionalisation. The trade fair reflects this development and offers a forum for both casual and ambitious gamers.

Pop culture between fan culture and commerce

In addition to gaming, pop culture in all its forms plays a role. Comics, manga, films, series and collectibles are further focal points. Retailers and artists present merchandise, illustrations and limited editions. Cosplay is a visible part of the programme. Participants portray characters from films, games or comics and shape the image of the event. Competitions and stage formats complement the programme. The thematic areas include:

• Comic and manga culture
• Film and series worlds
• Collectibles and figures
• Artist and creator stands

This diversity illustrates that pop culture encompasses not only consumption but also creative production.

Community and live formats

ZURICH POP CON & Game Show in Zurich thrives on interaction. Panels, autograph sessions and stage appearances create encounters between the audience and the performers. Content creators, voice actors and artists engage in direct exchange with their fans. Gaming and pop culture are strongly community-driven. Social networks, streaming platforms and forums have created new forms of public engagement. The fair offers a physical space for this digital culture.

Economic significance

Gaming is a billion-pound market that is growing steadily. Pop culture also generates considerable revenue through licences, merchandise and events. ZURICH POP CON & Game Show positions itself at the interface between entertainment and business. Companies use the event to test products, raise brand awareness and address target groups directly. For Zurich, the format means a boost for the event and creative sector.

Zurich as a location

Zurich has a good trade fair infrastructure and international connections. The city is a cultural centre with a lively creative scene. ZURICH POP CON & Game Show benefits from this urban structure and attracts visitors from all over Switzerland and neighbouring regions. The event is primarily aimed at end consumers, which sets it apart from traditional trade fairs. The focus is on experience, interaction and atmosphere.

Position in the event calendar

ZURICH POP CON & Game Show occupies a unique position in Zurich's event calendar in the field of pop culture and gaming. It combines commercial offerings with community elements and live experiences. ZURICH POP CON & Game Show – Pop Culture and Gaming stands for a format that brings together digital entertainment, creative scenes and economic interests. Zurich is becoming a meeting place for fans, developers and retailers who see pop culture and gaming as defining components of modern leisure culture.

Further information can be found on the organiser's Website: www.zurichpopcon.ch