Swiss Corporate Fashion Zurich – Workwear and textiles

Swiss Corporate Fashion in Zurich is a trade fair for workwear and textiles with a clear focus on companies that use workwear and image clothing professionally. Manufacturers, designers, textile producers, suppliers and buyers from industry, trade, the hotel industry, healthcare and the service sector meet in Zurich. The event not only highlights fashion aspects, but above all function, quality and strategic brand impact. Workwear has changed significantly in recent years. It is no longer exclusively protective or workwear, but part of a well-thought-out corporate design. Textiles convey identity, values and professionalism. Swiss Corporate Fashion picks up on this development and combines textile innovation with operational practice.

Workwear between function and brand image

Workwear must meet a variety of requirements. In production facilities, protection and durability are paramount, while in the service sector , on the other hand, representation and comfort are paramount. Swiss Corporate Fashion in Zurich showcases solutions that combine both aspects. Typical exhibition segments are:

• Industrial and craft clothing
• Service and catering clothing
• Medical and nursing clothing
• Business and image clothing
• Protective textiles with special functions

Textiles in the context of sustainability

Sustainability is playing an. The origin of raw materials, production conditions and recyclability are becoming increasingly important. Swiss Corporate Fashion integrates suppliers who develop sustainable textiles and can demonstrate transparent supply chains. Topics of discussion include:

• Recycled and certified materials
• Resource-saving dyeing processes
• Durability and repair concepts
• Transparency in the supply chain

Individualisation and corporate design

Corporate fashion is closely linked to brand identity. Colours, logos and cut elements create recognisability. Swiss Corporate Fashion in Zurich shows how textiles can be integrated into existing brand strategies. Digital printing, embroidery and other finishing techniques enable individual design. At the same time, design and function must remain in balance. Especially in industries with customer contact, workwear influences the first impression. The trade fair provides a forum for discussions between designers, buyers and production managers. Decisions about textiles affect not only marketing, but also human resources and logistics.

Quality and standards

In many areas, workwear is subject to clear standards. Protective clothing for industry or construction must meet specific safety requirements. Swiss Corporate Fashion addresses the relevant standards and certifications. Quality is evident in workmanship, material durability and fit. Textiles must withstand regular cleaning while retaining their shape and colour. These practical aspects are the focus of many technical discussions.

Zurich as a location

Zurich is an important business location with a broad industry structure. Companies from industry, services and healthcare are strongly represented here. Swiss Corporate Fashion benefits from this diversity and attracts a specialist audience from various segments. Its central location within Switzerland makes it easy for buyers and decision-makers to attend. Unlike broad-based public fairs, this format is specifically aimed at professional users.

Market environment and prospects

The market for workwear and textiles is characterised by increasing quality requirements and growing brand orientation. Companies are consciously investing in uniform clothing to underline their identity and professionalism. Swiss Corporate Fashion Zurich – Workwear and Textiles stands for a specialised trade format that brings together design, function and sustainability. Zurich is becoming a meeting place for companies that want to use textile solutions strategically and make their corporate identity visible.

Further information can be found on the organiser's Website: www.arbeits-sicherheit-schweiz.ch