FESPO and Zurich Golf Fair – Travel and Golf

FESPO and the Zurich Golf Fair together form one of the most important platforms for travel and golf in Switzerland. The event combines classic tourism offers with specialised golf destinations and is aimed at an audience that is actively planning and wants to make concrete travel decisions. Zurich, as an international transport hub and economic centre, offers a suitable setting for this. Travel is a stable market in Switzerland, supported by high mobility and extensive experience abroad. Golf, in turn, has developed from an exclusive niche sport into a widely established leisure activity. FESPO and the Golf Fair are responding to these developments and presenting a diverse range of destinations, tour operators and equipment suppliers.

Travel between wanderlust and planning

FESPO focuses on the topic of travel in all its facets. Destinations from Europe, Asia, Africa and America present their tourist offers. Tour operators, airlines and cruise operators provide information about programmes and routes. Typical exhibition segments include:

• Long-distance travel and round trips
• City breaks and cultural offerings
• Cruises and expedition trips
• Active and nature tourism
• Individual travel and specialised tour operators

Golf as a separate focus

Parallel to FESPO, the golf fair takes place, which is exclusively dedicated to golf. Golf destinations, resorts and equipment suppliers present their offers. Golf is an internationally networked sport, and many players combine travel with sporting activities. The golf fair focuses on, among other things:

• Golf resorts in Europe and overseas
• Tournament trips and training camps
• Golf equipment and clothing
• Swing analysis technology
• Golf clubs and membership models

Zurich as a meeting place for tourism and sport

Zurich is internationally connected through its airport and serves as the starting point for many journeys. The economic strength of the region is reflected in a high volume of travel. FESPO and the golf fair benefit from this situation and attract visitors from all over German-speaking Switzerland. The trade fair infrastructure allows for a clear structure of the thematic areas. Travel providers and golf destinations can present their offers independently, while visitors can combine both topics.

Market environment and trends

The tourism market is subject to is subject to global influences. Political developments, economic fluctuations and environmental aspects influence travel decisions. FESPO in Zurich addresses these factors and integrates discussions on sustainability, climate-friendly mobility and responsible travel. Structures are also changing in golf. Digital booking systems, new training methods and flexible membership models are shaping the range of services on offer. The golf fair provides a platform for showcasing innovations and networking.

Target group and positioning

FESPO and the Golf Fair appeal to different, partly overlapping target groups. Families are looking for holiday destinations, individual travellers for unusual routes, golfers for attractive resorts. The combination of both events creates synergies. FESPO and the Golf Fair play a central role in the travel and golf segment of the Swiss trade fair calendar. While specialised trade fairs serve individual industries, this format combines tourist diversity with a focus on sport. FESPO and Golfmesse in Zurich represent an event that combines travel and golf. The trade fair offers a structured overview of destinations, offers and trends. Zurich is becoming a meeting place for everyone who wants to spend their free time actively and discover new travel destinations with a sporting focus.

Further information can be found on the organiser's Website: www.fespo.ch