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SCHAU! Dornbirn is a public trade fair for Vorarlberg and sees itself as a broad-based exhibition of regional companies, institutions and associations. In Dornbirn, it presents a thematically diverse range of products and services, from building and living to leisure and consumer goods. The format is clearly aimed at end consumers and combines information, advice and entertainment. Vorarlberg's economy is strongly influenced by small and medium-sized enterprises. Many companies operate regionally, some internationally, but remain closely connected to the local population. SCHAU! Dornbirn picks up on this structure and creates a platform where companies can present their offerings directly to a broad audience. Unlike specialised trade fairs, it deliberately focuses on thematic diversity.
A key feature of SCHAU! Dornbirn is its cross-industry approach. Craft businesses stand alongside service providers, mobility providers and tourism organisations. This mix reflects the economic diversity of Vorarlberg. Typical exhibition areas include:
SCHAU! Dornbirn is not only an information platform, but also a sales fair. Many visitors come with specific projects or purchase plans. Direct contact between suppliers and customers makes it easier to compare and decide. Personal advice is particularly important for products that require explanation, such as energy technology or interior design. Companies can explain their services and prepare individual offers. This direct exchange is a central element of the trade fair concept. In addition, regional roots play a role. Customers appreciate it when contact persons come from the local area and can supervise projects on site.
In addition to economic topics, SCHAU! Dornbirn also offers a supporting programme. Culinary offerings, demonstrations and hands-on activities complement the exhibition. This creates a family-friendly environment that goes beyond mere product presentations. Regional producers use the platform to present food and specialities. Enjoyment and regionality are integral parts of the event concept. The trade fair thus also becomes a meeting place beyond specific purchasing intentions.
Dornbirn has a modern trade fair infrastructure with several halls and good transport connections. These conditions enable a clear thematic structure and easy visitor guidance. Its location in the border triangle of Austria, Germany, Switzerland and Liechtenstein expands its catchment area. SCHAU! Dornbirn benefits from this geographical position. Visitors from neighbouring regions can easily reach the event. At the same time, the regional character is retained, as many exhibitors come from Vorarlberg.
SCHAU! Dornbirn occupies a special position in the Austrian trade fair calendar. It is not purely a specialist trade fair, but a broad-based public event with a clear regional focus. It is precisely this approach that makes it an important instrument for local economic development. Companies gain visibility in an environment that creates trust. Consumers, in turn, get a compact overview of products and services from their region. The trade fair thus acts as an interface between business and society. SCHAU! Dornbirn – Public Fair for Vorarlberg stands for a format that combines information, advice and encounters. Dornbirn is becoming a marketplace where regional economic power is visible and different industries engage in direct exchange with the population.
Further information can be found on the organiser's website: schau.messedornbirn.at
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