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The Rieder Messe is a trade fair with strong regional roots and is one of the most traditional public events in Upper Austria. In Ried im Innkreis, it combines trade, agriculture, commerce and leisure activities into a wide-ranging trade fair format. Unlike specialised trade fairs, this event is aimed at a general audience and at the same time reflects the economic structure of the region. Ried has been an established trade fair location for decades. The exhibition grounds have indoor and outdoor areas that can accommodate both industrial exhibitions and agricultural presentations. This mix shapes the profile of the Rieder Messe and makes it a platform where regional companies can showcase their capabilities.
The Rieder Messe covers a variety of industries. In addition to craft businesses and service providers, industrial companies, agricultural organisations and consumer goods suppliers also present themselves. This thematic diversity is characteristic of classic trade fairs in rural areas. Typical exhibition areas include:
The event serves as a showcase for the regional economy. Small and medium-sized enterprises use the fair to present products, explain services and attract new customers. Personal advice and direct discussions are at the forefront. Many exhibitors come from the Innviertel region and neighbouring areas. This creates a network that extends beyond the duration of the fair. Cooperation between companies, associations and institutions is often initiated on site. At the same time, the fair offers young companies the opportunity to present themselves to a larger audience for the first time. Innovative projects, start-ups or new services gain visibility in a familiar environment.
A traditional part of the Rieder Messe is the inclusion of agricultural topics. Depending on the programme structure, animal presentations or specialist exhibitions may be integrated. These elements underline the agricultural character of the region. Modern aspects such as sustainable management, direct marketing and renewable energies on agricultural businesses also have their place. This highlights the connection between tradition and technical development.
In addition to its economic focus, the Rieder Messe also has a distinct event character. Supporting programmes, culinary offerings and leisure attractions enhance the trade fair experience. This combination of information and entertainment is typical of regional trade fairs. Visitors often use the event as a family outing. This creates a broad audience spectrum, ranging from trade professionals to casual visitors. Companies can present their products in a low-threshold environment.
Ried im Innkreis has a long tradition of hosting trade fairs. The site has good infrastructure connections and allows for flexible hall occupancy. These structures make it possible to organise industrial exhibitions, agricultural presentations and consumer goods offerings in parallel. The Rieder Messe is closely linked to the economic development of the region. It reflects changes in crafts, trade and agriculture. At the same time, it serves as a platform for highlighting new trends.
The Rieder Messe occupies a special position in the Austrian trade fair calendar. While many events are highly specialised in terms of subject matter, it deliberately remains broadly based. This approach strengthens regional identity and offers companies from different industries a common stage. Rieder Messe – Economic Exhibition and Regional Platform thus stands for a format that combines economic information, regional networking and social interaction. In Ried, an overview of the performance of a region that shapes industry, crafts and agriculture in equal measure is created.
Further information can be found on the organiser's website: www.riedermesse.at
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