AutoZum Salzburg – Trade fair for the automotive industry

AutoZum Salzburg is a trade fair for the automotive industry and one of the central meeting places for the automotive aftermarket in Austria. In Salzburg, workshop operators, parts dealers, suppliers, service providers and industry associations come together in Salzburg to find out about products, technologies and market trends. The focus is on solutions for maintenance, repair, diagnostics and service for passenger cars and light commercial vehicles. The Salzburg location is closely linked to trade and logistics. The trade fair takes advantage of this location to bring together national and international suppliers. Unlike public trade fairs, the event is aimed exclusively at trade visitors. Discussions are held at a professional level and concern specific investment or cooperation projects.

Aftermarket and workshop technology

A core area of AutoZum Salzburg is the independent spare parts and service market. Manufacturers and wholesalers present components for engines, chassis, electrical systems and bodywork. In addition, there is workshop equipment and diagnostic devices that respond to the increasing complexity of modern vehicles. Typical product segments include:

• Spare and wear parts
• Workshop equipment and lifting technology
• Diagnostic and software solutions
• Tyre and wheel systems
• Paint and bodywork technology
• Workshop management and training

Technological developments in vehicle construction have a direct impact on workshops. Driver assistance systems, networked control units and alternative drive systems require specialised diagnostic and repair methods. The demand for training and technical information is correspondingly high.

Electromobility and new drive concepts

AutoZum Salzburg reflects the transformation of mobility. Electromobility, hybrid drives and new emission standards are changing the business model of many companies. Workshops must adapt to high-voltage technology, battery testing and special safety requirements. At the same time, the number of vehicles with combustion engines in Austria remains high. This is leading to a transition phase in which classic repair expertise and new technologies are in demand at the same time. Providers are therefore showcasing solutions for traditional engine technology as well as systems for maintaining electric drives. Topics under discussion include:

• High-voltage training for workshop staff
• Diagnostic devices for hybrid systems
• Charging infrastructure and service offerings
• Battery repair and recycling

These topics illustrate that the aftermarket plays a key role in the transformation process of the automotive industry.

Digitalisation and networking

Another focus is the digitalisation of workshop processes. Modern software solutions support scheduling, parts ordering and customer communication. At the same time, data access and standardised interfaces are becoming increasingly important. Vehicles are generating more and more telemetric data. Access to this information is of central importance for independent workshops. Industry associations are campaigning for fair competitive conditions so that repair shops are not excluded from the flow of data. The trade fair provides a forum for discussions on regulatory frameworks, data protection and competition law. It thus functions not only as a product platform, but also as a forum for industry-specific debates.

Salzburg as an industry hub

Salzburg has a modern exhibition centre and good connections to Germany and Italy. This geographical location makes the event attractive to visitors from several countries. The hall structure allows for a clear division into thematic areas, which makes orientation easier. AutoZum Salzburg is held every two years and is considered the most important trade fair for the Austrian automotive aftermarket. Its focus on trade visitors clearly distinguishes it from international motor shows, which are more geared towards end consumers.

Market position and prospects

AutoZum Salzburg trade fair for the automotive industry is a prime example of an industry in transition. Electrification, digitalisation and new mobility concepts are bringing about lasting changes to the business model of workshops and parts dealers. At the same time, the classic vehicle fleet remains a stable factor in the market. Salzburg provides a concentrated overview of technical innovation, economic conditions and strategic developments in the automotive sector. The trade fair combines product presentation, further training and industry dialogue, thereby contributing to the professionalisation and networking of the Austrian automotive industry.

Further information can be found on the organiser's website: www.autozum.at