ARTfair Innsbruck – Fair for contemporary art

ARTfair Innsbruck is a fair for contemporary art and has established itself in Tyrol as a platform for galleries, artists and collectors. In Innsbruck, it presents a broad spectrum of contemporary art – from painting and sculpture to photography and mixed media works. The focus is on contemporary forms of expression that deal with current social, political and aesthetic issues. As a cultural location, Innsbruck offers a suitable setting for such a fair. The city has a lively art scene, several museums and traditional architecture, which promotes dialogue between historical backdrop and modern art. ARTfair Innsbruck takes advantage of this constellation and combines regional roots with international participation.

Galleries, artists and market structure

ARTfair Innsbruck is aimed at art lovers as well as professionals in the art market. Galleries from Austria and abroad present selected artists whose works can be purchased directly on site. The fair thus combines cultural presentation with a market economy function. Typical art forms represented include:

• Painting in various styles
• Sculpture and plastic works
• Photography and digital image art
• Graphics and editions
• Installations and mixed media

Contemporary art in a social context

Contemporary art reflects current developments in politics, technology and society. ARTfair Innsbruck showcases positions that address topics such as identity, urbanisation, the environment and digitalisation. The fair thus acts as a mirror of social discourse. Discussion formats and artist talks complement the exhibition. Such events offer background information on work processes and conceptual content. Visitors have the opportunity to understand art not only as an object, but also as a space for reflection. At the same time, the economic aspect remains present. Galleries carefully calculate presentations, stand space and marketing strategies. The fair is part of an international network of art fairs in which visibility and reputation play a decisive role.

Innsbruck as a location between regionality and internationality

Innsbruck is located in the Alpine region and is geographically close to Germany, Italy and Switzerland. This location favours the international orientation of ARTfair Innsbruck. Visitors from several countries can reach the fair with relative ease. The location also offers a special spatial atmosphere. Contemporary art is shown in a region that is strongly influenced by natural and mountain landscapes. This contrast between the alpine environment and urban art production gives the fair a unique profile.

Target groups and collector culture

ARTfair Innsbruck appeals to different target groups. In addition to private collectors, company representatives who purchase art for offices or exhibition spaces are also present. For young artists, the fair opens up opportunities to network with gallery owners and curators. Another aspect is the promotion of regional artists. Tyrolean artists are given a platform to present their work to a supra-regional audience. At the same time, they benefit from the exchange with international positions. The focus is on questions such as:

• How are market prices developing in the field of contemporary art?
• What role do digital formats play in the art trade?
• How are social media changing the visibility of artists?
• How important are art fairs compared to online platforms?

Position in the Austrian art fair calendar

ARTfair Innsbruck occupies a unique position within Austria. While large international art fairs take place in major cities, this event offers a concentrated overview in a manageable setting. This creates proximity between gallery owners, artists and the public. ARTfair Innsbruck – Fair for Contemporary Art stands for a combination of cultural presentation and economic platform. Innsbruck is creating a space where contemporary art can be seen, discussed and traded. The fair reflects both regional creativity and international trends, thus contributing to the positioning of the location in the art market.

Further information can be found on the organiser's website: www.artfair-innsbruck.com