Bicycles between everyday life, technology and new mobility culture

Bicycles have evolved from simple means of transport to a central element of modern mobility. Long considered a supplement to the car or a piece of sports equipment, today it increasingly represents an independent approach to organising travel, thinking about cities and integrating exercise into everyday life. Between practical use, technical development and social change, the bicycle plays a role that goes far beyond leisure or fitness. It is a means of transport, an attitude and an infrastructural challenge all at once.

Contributions on the topic of bicycles on Messe.TV

Omnium: Lightweight cargo bike

Omnium Cargo offers versatile cargo bikes that impress with their lightness, maneuverability and flexibility. The models are ideal for urban use and are suitable for transporting h... Flexible cargo bike for urban use


HERCULES: Powerful E-Mountainbike

With its e-mountainbikes, Hercules offers high-performance models that have been specially developed for challenging terrain and off-road adventures. These e-bikes combine robust c... E-mountain bike for mountain tours




Bicycle engineering using the example of cargo bike - EDAG

The EDAG Group is a leading engineering service provider that is also active in the field of bicycle development. The company offers innovative solutions and concepts for the mobil... Bicycle engineering: example cargo bike


Lightweight e-bikes with attention to detail - Coboc

Coboc is a company from Heidelberg that develops lightweight and elegant e-bikes. Their models are characterized by low weight, high-quality workmanship and a natural riding experi... Lightweight e-bikes with attention to detail


E-mountain bike and gravel bike - Bulls

Bulls offers a wide range of bicycles and e-bikes that are characterized by high quality and innovative technology. Particularly noteworthy are the robust mountain bikes and trekki... Bikes with titanium frames


Speed pedelec 45 km/h - Riese & Müller

Riese & Müller offers a diverse range of pedelecs designed for everyday use as well as leisure activities. These e-bikes combine powerful electric motors with high-quality bicycle ... Speed Pedelec for commuters



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Innovative developments at KTM

KTM offers an extensive selection of bicycles and e-bikes that impress with their innovative technologies and first-class workmanship. The product range includes mountain bikes, tr... Innovative new bikes from KTM


Bicycle cornering light for greater road safety - MonkeyLink

MonkeyLink offers innovative solutions for bicycle lighting and accessories that enable quick and secure mounting. Thanks to the use of strong magnets and a simple click mechanism,... More road safety: Bicycle cornering light


E-mountainbike with agile ride feel - GIANT

Giant offers a wide range of mountain bikes specifically designed for demanding off-road riding and sporting activities. These bikes combine robust frame designs with advanced susp... E-mountainbike with an agile riding experience


E-family cargo bike Famulo - PEGASUS

Pegasus offers family cargo bikes that have been specially developed for the safe and comfortable transportation of children and loads. These bikes combine a stable design with eas... E-family bike for every situation



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Technically and ergonomically good bicycles - Velotraum

Velotraum from Weil der Stadt offers tailor-made bicycles that are characterized by the highest quality and individuality. The company attaches great importance to adapting its bik... Ergonomic bikes with good technology


Loady longtail cargo bike - Velo de Ville

VELO DE VILLE is a German manufacturer of individually configurable bicycles and e-bikes. The company places great emphasis on sustainability and quality by offering customized sol... Longtail cargo bike Loady


Trekking E-Bike Ginza 1.0 - Urban Jungle

Urban Jungle is a Belgian bicycle manufacturer that develops modern, urban bicycles for different surfaces and requirements. The bikes are characterized by their urban and elegant ... Trekking e-bike Ginza 1.0


Speed pedelecs for commuters - Stromer

Stromer is a Swiss manufacturer that specializes in speed pedelecs, which are particularly suitable for commuters. The bikes are characterized by powerful motors, long battery life... Speed pedelecs for commuters




Compact cargo bike Carrie for the city - Riese & Müller

Riese & Müller offers a wide range of cargo bikes that have been specially developed for transporting loads and people. These bikes are an environmentally friendly alternative to c... Compact cargo bike for the city


Low-step e-bike - GIANT

Giant offers step-through e-bikes that are particularly suitable for city rides and everyday use thanks to their easy handling and comfortable access. These e-bikes are equipped wi... Step-through e-bike


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Bicycles in everyday life

In everyday life, bicycles are a reliable tool for many people. Commuting to work, running short errands or travelling to school can be done efficiently and predictably. Especially in urban areas, the bicycle is ideal where other modes of transport reach their limits – especially with the right accessories. Traffic jams, searching for parking spaces and short distances are arguments in favour of a mode of transport that requires little space and works independently of timetables. At the same time, bicycles remain heavily dependent on external conditions. Weather, route planning and safety have a significant impact on their use. People who cycle regularly adapt their daily routines, plan their journeys more carefully and develop habits. The bicycle is therefore not a neutral means of transport, but one that changes behaviour and perception. It makes distances tangible and time experiential, rather than abstract.

Technical developments and new types of bicycles

Technical developments have significantly changed the bicycle in recent years. Materials have become lighter and more stable, gears more precise, brakes more powerful. Above all, however, the range of bicycle types has expanded. The classic everyday bicycle is no longer the only option. Cargo bikes, folding bikes, gravel bikes, trekking bikes and city concepts cover a wide variety of requirements. Depending on their intended use, the bikes have different wheel sizes. The triumph of the e-bike has been particularly influential. Electric assistance lowers physical barriers, extends ranges and makes the bicycle attractive to new target groups. Hills, headwinds and longer distances are no longer daunting. At the same time, the character of cycling is changing. Technology is becoming more prominent, maintenance and costs are rising, and the ‘bicycle’ is becoming more like motorised transport in some respects. This development is ambivalent. On the one hand, the importance of the bicycle as a serious alternative in transport is growing. On the other hand, new demands are being placed on infrastructure, regulation and user competence. Speed, weight and mixed traffic are noticeably changing the dynamics on cycle paths and roads.

Infrastructure as a key issue

The role of the bicycle depends crucially on the existing infrastructure. Without safe, continuous paths, its use remains limited to a few target groups. Cycling competes for space, especially in cities where space is limited. This shows that promoting cycling is less a question of individual motivation than one of political and planning priorities. Cycle paths, parking facilities and safe crossings determine whether the bicycle is used as an everyday means of transport or remains a niche product. Half-hearted solutions lead to uncertainty and conflicts. Where infrastructure is clearly designed, acceptance among all road users increases. The bicycle is then no longer perceived as a disruptive factor, but as an equal part of traffic. Typical requirements for a functioning infrastructure can be summarised as follows:

  • Continuous, clearly recognisable cycle paths without abrupt interruptions
  • Safe guidance at intersections and junctions
  • Sufficient parking facilities in public spaces
  • Clear separation or clear regulations in mixed traffic
These points are not minor details, but basic requirements for widespread use.

Social change and new expectations

This efficient means of transport is closely linked to social change. Health, environmental awareness and quality of life play a greater role than in the past. Cycling is not only seen as a means of transport, but also as a contribution to a more active lifestyle. At the same time, there is a growing expectation that mobility should be quiet, space-saving and as low-emission as possible. These expectations clash with existing structures that have long been designed for motorised traffic. This makes the bicycle a political issue. It raises questions about the distribution of public space and conflicts between comfort, speed and sustainability. The debate is often emotional because it directly affects the everyday lives of many people. However, the bicycle is not a panacea. It is not suitable for every route, every life situation or every region. Especially in rural areas, alternatives remain limited. Nevertheless, it is clear that where the conditions are right, the bicycle is taking over routes that were previously taken for granted by car.

Economy, market and new usage patterns

The bicycle has also gained economic importance. Manufacturers, suppliers and service providers are responding to growing demand with new models, services and business models. Leasing offers, repair services and digital networking are changing the way the product is used. The bicycle is less likely to be bought and forgotten, but rather used, maintained and integrated into systems. At the same time, usage is becoming more differentiated. Commuters have different requirements than recreational cyclists, and families have different requirements than sports-oriented users. This diversity makes it difficult to make general statements. It is not a uniform product, but a collective term for very different concepts.

Bikes between individuality and public space

Bicycle mobility always moves in the area of tension between individual decision-making and public space. Those who cycle use infrastructure, influence traffic flows and interact with others. Consideration, knowledge of the rules and experience are therefore key factors. Conflicts arise less from the mode of transport itself than from unclear rules and a lack of coordination. Acceptance arises where use is understandable and safe. Cycling benefits from clear structures, but loses support when expectations are disappointed. The quality of integration determines whether it is perceived as a solution or a problem.

The bicycle as part of future mobility

The bicycle will continue to play an important role in the future, but not in isolation. Its strength lies in its combination with other modes of transport and its adaptability to different contexts. Technical development, social change and infrastructural decisions are intertwined. Between everyday life, technology and a new mobility culture, the bicycle is asserting its place, not as an ideological symbol, but as a practical tool. Its future depends less on trends than on the willingness to rethink spaces and enable meaningful use. Where this succeeds, the bicycle will remain a permanent part of modern mobility.