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In recent years, the K5 Conference in Berlin has developed into the leading platform for the digital retail industry in German-speaking countries. With its clear focus on online retail, the platform economy and technology-driven business models, K5 specifically addresses decision-makers from e-commerce, brand management, logistics, payment and digitalization. Every year, the who's who of digital commerce gathers in the halls of STATION Berlin to discuss trends, strategies and technological developments. Founded in 2011, K5 has developed from a niche event into the central stage for the retail elite. Its claim: not a purely technical event, not a traditional trade fair - but a strategic conference where forward-looking impulses are generated in a concentrated atmosphere. With top-class keynotes, an intensive networking environment and targeted access to start-ups, investors and market leaders, K5 sets standards in the industry's event calendar.
In terms of topics, K5 covers the entire spectrum of modern trading models: From the direct-to-consumer approach and multichannel sales to marketplace strategies and scalable e-commerce ecosystems. It's not just about product sales, but also about customer experience, automation, international scaling, supply chain management, data analysis and digital branding. Companies such as Zalando, ABOUT YOU, Otto, Tink, Rose Bikes and Gorillas are regularly among the presenting players. B2B e-commerce providers and software service providers - for example in the areas of ERP, PIM, CRM or AI-based personalization - are also an integral part of the conference. If you are also interested in other innovation trade fairs in the capital, you will find an overview of all relevant business and tech events at Berlin Trade Fair.
The strength of K5 lies in its mix of depth and relevance. In addition to the large stages with top-class presentations, numerous masterclasses and deep dive sessions offer space for intensive professional exchange. Here, specific case studies will be discussed, tools demonstrated and practical strategies presented - without PR rhetoric, with a focus on operational insights. Another centerpiece of the event is Startup Street. This is where young companies present their business models - from intelligent logistics solutions to new financing platforms or creator commerce approaches. The direct proximity to investors, corporates and decision-makers specifically promotes the transfer of knowledge and new partnerships.
K5 deliberately sees itself as an event “by retailers for retailers”. This is reflected not only in the choice of topics, but also in the composition of the audience. CXOs from major brands, owners of fast-growing D2C brands, IT decision-makers and e-commerce managers from SMEs come together here - complemented by service providers, consultants, analysts and highly qualified young talents. Networking is not an accessory, but a structured part of the conference. Matchmaking tools, VIP formats, side events and exclusive evening events are used to initiate targeted discussions - efficiently and at eye level.
It is no coincidence that K5 is taking place in Berlin. The city has been a hotspot for digital business models, e-commerce start-ups, tech talent and venture capital for years. With its internationality, openness and culture of innovation, it offers an ideal environment for a conference that is not focused on preserving the status quo, but on the future. STATION Berlin as an event location also contributes to the special atmosphere: centrally located, modern, urban, flexible - and therefore perfect for an event that aims to promote creative exchange.
K5 Berlin is not a trade fair in the traditional sense, but a strategic forum for the movers and shakers of retail. If you want to know where e-commerce is heading, which platforms are winning, which brands are scaling - and which technologies are setting the pace - K5 is the place to be. Whether start-up or corporation, B2C or B2B, digital native or in the process of transformation: K5 offers orientation, contacts and real perspectives for action. Further information can be found on the organizer's website: conference.k5.de
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