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The Ried Sports Fair has established itself in Upper Austria as a public platform for fitness, leisure and club activities. In Ried im Innkreis, exhibitors from various areas of sport meet a wide range of visitors – from ambitious recreational athletes to officials from regional clubs. The event combines product presentations with hands-on activities and information formats, creating a mixture of marketplace and activity area. In contrast to trade fairs aimed solely at professionals, the focus here is on directly addressing end consumers. Visitors can find out about new training equipment, clothing, nutritional products and trend sports, and take the opportunity to try out the products and services on offer. At the same time, the Ried Sports Fair serves as a stage for regional sports initiatives and associations to present their work to a wide audience.
In terms of content, the Ried Sports Fair covers a wide range of topics. Classic fitness providers are represented, as are outdoor brands, martial arts schools and team sports clubs. In addition, there are institutions from the health sector that focus on prevention, rehabilitation and training science. Typical exhibition areas include:
A defining feature of the Ried Sports Fair is its distinctly hands-on nature. Visitors can test training equipment, take part in taster courses or try out trendy sports. This creates a direct experience that goes beyond a mere product show. This is complemented by a stage and supporting programme. Demonstrations of dance, martial arts and gymnastics provide insights into different disciplines. Interviews with athletes and coaches are also part of the programme. Such formats help to present sport not only as a consumer good, but also as a social issue. The event thus acts as an interface between business and clubs. Manufacturers and retailers benefit from direct customer contact, while clubs can strengthen their structures.
Ried im Innkreis has a long tradition as an event location with the Ried Exhibition Centre. The Ried Sports Fair makes use of this infrastructure and attracts visitors from large parts of Upper Austria and neighbouring regions. This provides additional impetus for the local economy, from gastronomy to retail. At the same time, the event reflects sporting trends. Topics such as functional training, individualisation of training plans and the growing importance of digital fitness solutions are also covered. Providers present apps, wearables and training platforms that complement traditional club structures. The topic of promoting young talent also plays a role. Schools and youth organisations use the fair to raise awareness of exercise among children and young people. Sport is thus understood not only as a leisure activity, but also as a contribution to preventive health care.
The Ried Sports Fair is set in the context of a society in which fitness and leisure are highly valued. Lack of exercise, rising healthcare costs and changing leisure habits are influencing the demand for sports activities. Events such as this offer guidance in a market that is characterised by constant change. The focus is on questions such as:
The Ried Sports Fair plays a unique role in the Austrian trade fair calendar. While leading international trade fairs are more focused on the global specialist trade, this event concentrates on regional target groups. It is precisely this local connection that is its strength. The Ried Sports Fair – Trends for Fitness and Leisure brings together economic players, clubs and end consumers. This creates a forum in Ried that highlights sport as both an economic factor and a social practice. The combination of information, hands-on experience and personal exchange ensures that the event goes beyond mere product sales and forms a platform for an active culture of exercise.
Further information can be found on the organiser's website: www.sportmesse-ried.at
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