Atlanta as a trade fair venue in the south-east of the USA

As a trade fair location in the south-east of the USA, Atlanta is much more than a regional centre. The city acts as an economic hub between the east coast, the Midwest and the southern states. This geographical location, combined with an efficient infrastructure, has developed the location into a stable platform for trade fairs, large congresses and order-oriented trade formats over decades. Hartsfield-Jackson International Airport is one of the busiest airports in the world. For international organisers, this accessibility is a strategic advantage. The air connection is complemented by a dense motorway network and a well-developed logistics infrastructure – a factor that is particularly important for industrial trade fairs.

Infrastructure and exhibition grounds in Atlanta

The Georgia World Congress Centre is the hub of the trade fair scene. The facility is located in the city centre and is directly connected to hotel accommodation, restaurants and event spaces. The hall structure allows for parallel large-scale events as well as specialised trade formats. In addition, AmericasMart plays a special role. Unlike traditional temporary exhibition venues, it is a permanent trade centre with showrooms and order areas. The interior design, giftware and lifestyle sectors are particularly well represented here. The key infrastructure features can be clearly identified:

• Spacious, flexibly divisible hall areas
• Direct city centre location with short distances
• High hotel capacity in the immediate vicinity
• Professional event and security structure

Industry structure as the foundation of the trade fair location

The region's economic base is broad. In addition to logistics and transport companies, food processing, construction, media and, increasingly, technology companies are also located here. This diversity of industries is reflected in the event landscape of the trade fairs. Particularly well represented are:

• Logistics and supply chain management
• Food and protein processing
• Wood and construction industry
• Interior and wholesale markets

Economic role in the south-east of the USA

Atlanta serves as the economic centre of the Southeast. States such as Georgia, Alabama, Tennessee and the Carolinas rely on the metropolis as a trade and logistics hub. For event organisers, this means a large catchment area with a strong industrial character. The trade fair venue benefits from this regional concentration. Visitors come not only from the urban core, but from a wide economic area. This makes it highly relevant for direct market contact, especially for B2B formats. At the same time, the city has undergone technological development in recent years. Start-ups, digital logistics solutions and data-driven business models are gaining in importance. As a result, the profile of the trade fair venue is gradually shifting towards Industry 4.0, automation and digitalisation.

A trade fair location with a functional profile

Atlanta is not known for glamorous staging or tourist event architecture. The location is functional, market-oriented and close to the business world. This is precisely where its strength lies. The combination of infrastructure, industry structure and regional economic power creates predictable conditions for event organisers. International exhibitors find a market with real demand potential here. National organisers benefit from a stable visitor base and high logistical efficiency. As a trade fair location in the south-east of the USA, Atlanta is not a symbolic location, but a resilient working environment for industry, trade and services. This sobriety is not a disadvantage, but an expression of a clear economic identity.

Which leading trade fairs take place at the Atlanta Exhibition Centre?

• Atlanta Build Expo: Leading regional trade fair for the construction industry.
• Atlanta Market: One of the world's largest trade fairs for gift items and home accessories.
• IWF (International Woodworking Fair): One of the world's largest trade fairs for woodworking technology.
• MODEX: Leading trade fair for manufacturing and supply chains (intralogistics).