Nordstil Hamburg – Trend platform for lifestyle, living, and enjoyment

Inspiration for retailers in the heart of northern Germany

Twice a year – in January for the winter edition and in July for the summer edition – the exhibition grounds in Hamburg are transformed into a vibrant marketplace for stylish living, gift-giving, and enjoyment. Nordstil, organized by Messe Frankfurt, is the most important regional ordering platform for retailers in northern Germany and an indispensable stage for manufacturers, designers, and creative minds from the lifestyle sector. With its mix of international influences and regional focus, Nordstil offers a comprehensive overview of the latest products and trends for living, decoration, stationery, kitchen, fashion accessories, jewelry, and delicacies. It is aimed at retailers, concept stores, boutiques, farm shops, garden centers, and online retailers—in other words, anyone who wants to offer their customers curated product ranges and a special shopping experience.

Style and organization: Recognize trends early and order a wide range of products

Nordstil is considered an early indicator of upcoming consumer trends. Here, retailers not only discover new products, but also gain ideas for assortment design, in-store presentation, and emotional storytelling at the point of sale. With its clearly structured layout in thematic areas such as home & garden, style & design, kitchen & enjoyment, gifts & stationery, and fashion & jewelry, the trade fair provides orientation and enables efficient ordering. Direct interaction with manufacturers, designers, and sales professionals makes Nordstil particularly attractive. Many suppliers are exclusively represented at Nordstil and offer collections that are not shown at trade fairs with an international focus. This means that the trade fair remains a real discovery platform for retailers who value individuality and regionality.

Northern German – but with international flair

What makes Nordstil special is its successful combination of Hanseatic down-to-earthness and international style. In addition to big names from Germany, exhibitors from Scandinavia, the Netherlands, Austria, and Switzerland are also present. The Scandinavian influence is particularly visible in the areas of interior design, textiles, and lighting, reflecting the demand for clear, functional, and sustainable products. If you are interested in other trade fairs in the region, Hamburg Trade Fair offers a comprehensive overview.

New products, manufacturers, and curated areas

The special areas of the fair play a particularly important role: in the “Village,” high-quality brands present themselves with elaborately designed concept stands and provide inspiration for visual merchandising. The “Nordlichter” area offers young designers, manufacturers, and small labels a stage – perfect for retailers looking for original products with a story. Here you can find everything from hand-printed tea towels to small delicatessen series from the region. Workshops, live demonstrations, and trend presentations complement the offerings. Topics such as sustainability in retail, storytelling at the POS, and packaging trends are addressed in a practical manner and offer tips that can be directly implemented in everyday retail work.

Sustainability, regionality, and conscious consumption

Nordstil is responding to the shift in consumer values: sustainability, fairness, and transparency are becoming increasingly important. Many exhibitors place great emphasis on ecological materials, local production, or social projects—and actively focus on these aspects in their brand communication. Conscious shopping is thus also becoming a strategic issue in the specialist retail sector, which can be specifically addressed at Nordstil.

Personal exchange and networking

What visitors to Nordstil particularly appreciate is the personal atmosphere. The focus here is on exchange – whether with old business partners, new contacts, or colleagues from the region. The trade fair offers space for intensive discussions, individual advice, and the opportunity to initiate new collaborations. For many retailers, Nordstil is also a creative break from day-to-day business: it provides new inspiration, fresh ideas, and motivation for the coming season.

A must-attend event for retailers in northern Germany

Nordstil has firmly established itself as the most important regional trade fair in northern Germany. For trade visitors, it offers a compact but diverse overview of upcoming product ranges, exciting brands, and strong sales trends – right in the heart of one of Germany's most economically powerful metropolitan regions. Further information can be found on the organizer's website: nordstil.messefrankfurt.com/hamburg