Bar Convent Berlin - International trade fair for the bar and beverage industry

A stage for bar culture, innovation and international networking

for the bar and beverage industry. Originally launched as an industry meeting for bartenders, the event is now a global forum for manufacturers, retailers, restaurateurs, distributors and opinion leaders from all over the world. Every fall, Berlin transforms into a vibrant meeting place for all those professionally involved in spirits, mixology, beverage trends and bar design. What makes the BCB so special is the combination of trade fair, festival and knowledge platform. In addition to the presentations of hundreds of exhibitors from over 80 countries, visitors experience a unique atmosphere in which product innovations, specialist knowledge and creative bar culture come together at eye level. In the exhibition halls, workshop areas, stages and event locations within the city, there will not only be exhibitions - but also tastings, discussions, networking and celebrations.

A trade fair for people behind the bar - and in front of it

The target group of Bar Convent Berlin is as diverse as the industry itself: Bartenders, bar managers, restaurateurs, specialist retailers, importers, brand representatives, drinks journalists and product developers form the backbone of the audience. This is not just about products, but about people, stories, craftsmanship and attitude. The exhibitors showcase spirits, liqueurs, non-alcoholic alternatives, mixers, fillers, coffee, tea, equipment, glassware and solutions for bar organization and digital management. Major brands, small craft distilleries, regional producers and global corporations will be presenting new concepts for the hospitality industry. Anyone interested in other trade fairs in the capital can find a broad overview of all the important events in the city at Berlin Trade Fair.

Innovation and craftsmanship in dialog

A central concern of the BCB is to bring craftsmanship and innovation into dialog with each other. This is particularly evident in the so-called “Tasting Areas”, the ‘Masterclasses’ and the “Education Program”. Top international bartenders, brand ambassadors, sensory experts and trend researchers pass on their knowledge - practically, interactively and always with an eye on everyday life in the hospitality industry. Topics such as sustainability at the bar, non-alcoholic mixology, seasonal menu concepts, local production, spirits science, as well as personnel management and entrepreneurship in the bar sector are all covered here. Visitors benefit not only from product presentations, but also from real training impulses.

Recognizing trends, developing markets, telling stories

In addition to specialist knowledge and new products, the BCB is an ideal place to position brands, explore export markets and get feedback from the international scene. Smaller producers in particular use the opportunity to present themselves to a global trade audience in Berlin. The trade fair supports this claim with a targeted international focus and a sophisticated hall concept that makes diversity visible and tangible. Many brands focus on storytelling and brand staging: not only taste, but also origin, production, philosophy and design become part of the trade fair experience. This contributes to the BCB being perceived not only as a trade fair, but also as a cultural event.

Berlin as a backdrop for global bar culture

It is no coincidence that the Bar Convent is based in Berlin. The city is considered one of the most creative centers of the European bar and club scene. Numerous well-known bars, speakeasies, craft distilleries and innovative gastronomy concepts have their origins here - and so the surroundings of the trade fair are also part of the overall program. Away from the exhibition halls, evening events, pop-ups, brand activations and “guest shifts” take place, where international bartenders are guests in local bars. The BCB thus also lives in the city - and the city lives with it. This urban networking makes the event particularly authentic and unique in an international comparison.

Digitalization and new formats

For some years now, the BCB has been supplementing its presence format with digital offerings - from live streams and on-demand videos to networking platforms that can be used to maintain contacts and share content outside of the trade fair days. This means additional reach for exhibitors and more flexibility for visitors. New event formats such as the “Liquid Market”, where the bar and beverage world meets end consumers, or the “BCB Global” program with offshoots in the USA and Brazil, also expand the reach and profile of the BCB brand.

Professional depth and international reach

With around 15,000 trade visitors annually, a high proportion of international guests and over 500 exhibitors, Bar Convent Berlin is one of the leading events of its kind in the world. Its success is based on depth of content, careful curation and an understanding of the needs of the industry - in trade, business and communication. For many participants, the BCB is not just a trade fair, but an annual class reunion of the international bar community - with genuine exchange, mutual appreciation and high standards of quality and innovation.

Conclusion: A trade fair with character and cultural influence

The Bar Convent Berlin shows how a trade fair can become an experience - without losing sight of its economic relevance. It provides the stage for a global network of people, brands and ideas that shape bar culture today and tomorrow. Further information can be found on the organizer's website: www.barconvent.com