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Fashionable & functional sportswear

If you do sport, you naturally want to cut a good figure. So there is no question that sportswear must also be fashionable. But functionality is just as important. Because sportswear, whether it's a winter jacket, running shoes, hiking boots or a rain jacket, needs breathable materials. Otherwise you will quickly become uncomfortable when you sweat. Training should be fun and functional clothing plays a key role in this. At trade fairs, we find out about new products from sporting goods and sports fashion manufacturers. Find out more in our articles and videos on sportswear!



Adidas Terrex - White trail running shoes

White shoes for trail running? What was Adidas thinking? At first glance, you really wonder how they came up with the idea of designing sports shoes f...
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Gore-Tex Shakedry

Who hasn't experienced it when running or cycling - suddenly it rains. Gore Tex has now developed Shakedry, a fabric that promises great things: simpl...
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Jack Wolfskin - Outdoor clothing 100%!R(MISSING)ecycling

Sustainability is a major topic in the outdoor industry - including at Jack Wolfskin. In summer 2018, the outdoor clothing manufacturer is set to laun...
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Jack Wolfskin - Winter sports and outdoor fashion

The fitness program, i.e. the classic workout, is no longer completed indoors, the trend is clearly leading us outside into nature and the fresh air. ...
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LOWA alpine boots

If you're heading into the mountains, you need good shoes. LOWA stands for high-quality mountain boots like no other brand. The company can look back ...
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LOWA trekking shoes

When you hear LOWA, the first thing that comes to mind is mountaineering boots, but the range goes much further. We are shown breathable trekking shoe...
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Pyua Sustainable ski clothing

The company Pyua manufactures polyester ski clothing and wants to pay more attention to sustainability. The core of the idea is that polyester does no...
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Risewear sports fashion

Risewear Wear wants to achieve great things. In the USA, the sports fashion with clothing and sports shoes can already be bought in many stores - now ...
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Schöffel - alpine trousers

Schöffel pants for alpine use offer many functions. At the outdoor trade fair in Friedrichshafen, we were shown what is currently in fashion: function...
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Styleshoots product photography

Anyone who produces sports fashion also needs good product photos. The company Styleshoots supplies a complete device for professional product photogr...
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The North Face - Ventrix jacket

One of The North Face's innovations at Outdoor in Friedrichshafen is the Ventrix jacket. The special feature of this material is the insulation. The p...
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The North Face - waterproof jacket

A highlight this year from The North Face is the Apex Flex jacket. This highly waterproof jacket combines the advantages of a softshell jacket and a h...
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