INFA Hannover – Germany's major experience fair for lifestyle, shopping, and leisure

Diversity to discover: INFA as a mirror of social trends and consumer culture

INFA Hannover is one of the largest and most traditional consumer fairs in Germany. Every year in October, it attracts hundreds of thousands of visitors to the Deutsche Messe exhibition grounds – and has been doing so for decades. What once began as a classic sales fair has long since developed into a multifaceted experience fair that goes far beyond pure consumer interest. The focus is on combining information, entertainment, and shopping experiences—all embedded in themed worlds that reflect current lifestyles and social developments.

The range of exhibition areas is vast: from home and living, fashion, beauty, food, health, and travel to arts and crafts, sustainable products, and digital everyday aids, INFA offers a colorful spectrum. It is precisely this mix that makes the trade fair a popular meeting place for families, groups of friends, and curious visitors of all generations. Hardly any other event in Hanover manages to bring together such diverse interests under one roof – with a program that invites visitors to participate, browse, and experience so much.

A variety of themes with an experiential character

What makes INFA special is its thematic structure, which is divided into so-called “fairs within the fair”: These include “infa kreativ” – a platform for DIY fans, the ‘Christmas’ hall with seasonal decorations and gift ideas, and the “Beauty & Style” world with products related to fashion, cosmetics, and accessories. In addition, there are special shows, cooking demonstrations, presentations, hands-on activities, and numerous stage formats that make a visit to the fair lively and entertaining. One area that is growing particularly strongly is sustainable products – from natural cosmetics and eco-friendly home accessories to plastic-free household solutions. This shows how social values can also be translated into trade fair formats. If you are interested in other major public and specialist trade fairs in the region, the Hannover Messe website provides a good overview of current events on topics such as leisure, nutrition, crafts, and digitalization.

A trade fair with tradition and local ties

Despite its size, INFA has strong ties to the region. Numerous exhibitors come from Lower Saxony and northern Germany, and many presentations, stage programs, and activities focus on local topics. From craft businesses to regional manufacturers, from culinary specialties to cultural programs, INFA sees itself as a platform for economic diversity with a local connection. This is particularly evident in the “Hannover Marketplace” area, where small and medium-sized companies from the region present their products and services. Here, visitors can establish new networks, discover shopping opportunities, and talk to the people behind the products and services – something that is often lacking in online retail.

More than just shopping: education, health, life assistance

Another pillar of INFA is the presence of socially relevant topics. Institutions, educational establishments, associations, and clubs use the trade fair to present offers relating to prevention, further education, sustainability, and social participation. Visitors can find out about health care, discover new forms of living in old age, or seek advice on family policy offers. This interplay between commerce and information makes INFA a forum that is both entertaining and relevant in terms of content—and that is precisely why it reaches such a large target group.

A feast for all the senses

Hardly any other trade fair combines so many sensory impressions at once: The halls are filled with the aromas of international cuisine, jewelry stands sparkle, people craft, sew, sample, consult, and sell. Children find play and exercise areas, while adults can browse in peace or take part in a wine tasting. It is precisely this atmospheric density that creates a trade fair experience that invites visitors not only to consume, but also to be inspired. The organizers also place a strong emphasis on accessibility, family-friendly services, and a safe exhibition environment. This makes INFA not just a shopping destination, but an outing experience—for people with very different expectations and interests.

A radiant end to a year of trade fairs

For many companies and visitors, INFA marks the highlight or even the end of their trade fair year. It is not limited to a single industry, but thrives on its diversity and openness. At a time when consumer behavior, leisure activities, and social priorities are changing, it remains relevant because it is constantly evolving without losing its character.

Further information can be found on the organizer's website: www.meine-infa.de