BrauBeviale Nuremberg – Trade fair for the entire beverage industry

Tradition meets innovation: Driving force for the future of the beverage industry

BrauBeviale is one of the most important capital goods trade fairs for the international beverage industry—and has been firmly established in Nuremberg for decades. It takes place annually, alternating with drinktec in Munich, and is considered the leading European trade fair for everything related to the production, bottling, and marketing of beverages – from beer and water to juice, wine, spirits, and non-alcoholic trend drinks. More than 1,000 exhibitors from over 40 countries present their innovations at BrauBeviale – and around 40,000 trade visitors from breweries, wineries, beverage companies, the catering industry, retail and technology take advantage of the opportunity to exchange ideas, further their education and find inspiration.

Contributions by Messe.TV from BrauBeviale

A broad spectrum along the process chain

The trade fair covers the entire process chain of the beverage industry—from raw material extraction to the point of sale:

• Raw materials: hops, malt, yeast, flavors, water treatment
• Machinery & equipment: brewhouses, fermentation & storage tanks, filtration and filling technology
• Packaging: bottles, cans, kegs, labeling, returnable systems
• Automation: process control systems, sensor technology, robotics
• Logistics: Transport solutions, fleet management, warehouse technology
• Marketing & equipment: Glasses, POS displays, advertising materials
• IT & digitalization: Software solutions, ERP systems, traceability

If you are interested in other trade fairs in the region, you will find a comprehensive overview of the regional event portfolio at Nuremberg Trade Fair.

Strong focus on the art of brewing

BrauBeviale has its origins in the brewing industry – and this is still evident today. A significant part of the trade fair is dedicated to the art of beer brewing. The spectrum ranges from traditional family breweries to craft beer innovators. Master brewers, technicians, and raw material suppliers discuss recipes, quality, technology, and market trends. A special highlight: the special show “Experience Specialties,” where beer sommeliers from around the world offer tastings, pairings, and workshops.

Sustainability and future viability as a cross-cutting issue

The industry faces major challenges: rising energy prices, resource scarcity, and growing pressure for greater sustainability. BrauBeviale focuses specifically on:

• Energy efficiency in production
• CO₂ reduction in transport and cooling
• Water management and wastewater treatment
• Reusable systems and circular economy
• Sustainable packaging concepts

Numerous exhibitors and experts present solutions for reconciling ecological and economic goals.

Expertise, networks, and awards

An extensive supporting program with forums, presentations, panel discussions, and live demonstrations offers expert knowledge at the highest level. Topics include:

• Export strategies for small breweries
• Digitization of beverage logistics
• New legal requirements (e.g., packaging regulations)
• Market analyses & consumer trends

The European Beer Star, one of the most prestigious beer competitions worldwide, which is awarded as part of BrauBeviale, enjoys particular attention.

Career, young talent, and skilled workers

Young talent is also being specifically targeted: with initiatives such as Young Talents Day and GetränkeCampus, the trade fair is forging links between training companies, universities, and potential young talent. Securing skilled workers is one of the top issues in the industry—and BrauBeviale provides the answers.

BrauBeviale – The meeting place for the international beverage industry

In an industry that thrives on tradition but is simultaneously facing the greatest technological upheaval in its history, BrauBeviale offers the right balance of innovation, awareness, and entrepreneurial pragmatism. It is a trade fair, networking platform, ideas exchange, and enjoyment space all at once. Further information can be found on the organizer's website: www.braubeviale.com