We find skulls, rebellious jewelry and industrial-looking decoration at Royal-Ego! We are at an up-and-coming company that has dedicated itself to men's jewelry. At Inhorgenta, the Munich-based jewelry designers want to penetrate the international market with the target group of "style-conscious men".
Royal Ego is a growing company from Munich that is aimed at young men. The jewelry range now comprises 300 items, which are divided into 4 collections. The Rockstarr collection, Back 2 Business, Urban Street Style and Beads of Rebellion.
The target group for the rock jewelry is between 16 and 40 years old, with prices starting at €39. The solid men's bracelet is a top seller and very heavy, priced at €119. The material from which the men's bracelet and the jewelry parts are made is all stainless steel.
The design language is rock, young and dynamic. If the look is to be golden, the stainless steel accessories are ionized with 18 carat gold.
Royal Ego is already very successful on the market. Jewelers Christ, Zalando and Otto, among others, carry the unique jewelry for the gentlemen of creation. Their aim is to continue to grow and expand internationally.