THE TIRE COLOGNE – Leading international trade fair for the tire and wheel industry

Mobility in transition: Focus on technology, sustainability, and market trends

THE TIRE COLOGNE in Cologne is the most important international trade fair platform for tires, wheels, and the associated service business. It takes place every two years at the Koelnmesse exhibition center and brings together the global tire industry – from manufacturers and wholesalers to workshop equipment suppliers, IT service providers, recycling companies, and automotive experts. As a highly international business platform with a strong focus on the future, the trade fair is indispensable for anyone active in the world of mobility. It offers an overview, orientation, and exchange of information on current market developments, technological innovations, and sustainable business models.

The complete spectrum of tires and wheels

THE TIRE COLOGNE covers the entire value chain of the tire industry: passenger car, truck, and motorcycle tires; special and commercial vehicle tires; rims; tire pressure monitoring systems; tire retail systems; repair technology; balancing machines; workshop and lifting technology; and mounting systems. Whether premium suppliers or niche manufacturers – the range of exhibitors is international, diverse, and practice-oriented. Numerous companies use the trade fair to present new products, collaborations, and technical solutions.

Tire trade and digitalization

A central theme at THE TIRE COLOGNE is the digital transformation in the tire trade: from automated warehouse and logistics systems to e-commerce platforms and cloud-based merchandise management systems. IT-supported customer loyalty tools, digital diagnostic devices, and smart point-of-sale concepts are also part of the portfolio. Manufacturers and service providers will demonstrate how digitalization can contribute to increased efficiency, customer focus, and cost optimization – both in B2B and end customer business. Anyone interested in other trade fairs in Cologne – for example, in the fields of mobility, technology, trade, or industry – will find a comprehensive overview of the regional trade fair offerings at Cologne Trade Fair.

Sustainability, recycling, and circular economy

The tire industry faces major challenges in terms of environmental regulations, energy consumption, and resource scarcity. At THE TIRE COLOGNE, companies present sustainable innovations such as CO₂-reduced production methods, recycling technologies, retreading concepts, and environmentally friendly raw materials. Solutions for the material recycling of used tires are in particular demand – for example, via pyrolysis processes, rubber granulates for new products, or alternative applications in road construction. The topic of “green logistics” in the tire trade is also being intensively discussed.

Workshop and service technology

Workshop technology is a rapidly growing segment. The trade fair showcases state-of-the-art machines, diagnostic equipment, lifting platforms, IT systems, and safety solutions for tire service companies. Here, too, the trend is toward automation, digitalization, and networking: machines are becoming smarter, processes more efficient, and customer experiences more individualized.

Business platform and networking hub

THE TIRE COLOGNE sees itself not only as a product show, but also as a strategic business forum. Industry players from over 100 countries use the trade fair to maintain contacts, exchange information about markets, regulations, and technologies—and to strategically position themselves in international competition. Industry committees, trade associations, and service providers are closely involved and actively shape the trade fair events through panels, discussion rounds, workshops, and guided tours.

Start-ups and future technologies

A separate area is dedicated to the innovation potential of young companies. Start-ups from the fields of materials research, sensor technology, mobility services, and sustainability present their solutions here—often with high relevance for established players. The trade fair specifically promotes this exchange and links innovation with practice—an important contribution to the long-term competitiveness of the industry.

Cologne – logistics center and mobility location

The city of Cologne, with its optimal location, proximity to important automotive regions, and excellent infrastructure, offers ideal conditions for a trade fair of this magnitude. As the host, Koelnmesse scores with its modern grounds, international experience, and a dense network in industry, trade, and services. During THE TIRE COLOGNE, the city is transformed into a center of excellence for everything related to tires and wheels – with exciting events, business functions, and networking opportunities both on and off the exhibition grounds. THE TIRE COLOGNE is the indispensable platform for everyone involved in mobility, technology, and trade related to wheels. It shows where the journey is headed—and how companies can position themselves for the future along the way. Further information can be found on the organizer's website: www.thetire-cologne.de