ISM Cologne – The world's leading trade fair for confectionery and snacks

Enjoyment, innovation, and global markets under one roof

ISM Cologne is the world's leading trade fair for confectionery and snacks. Every year, it transforms the Koelnmesse exhibition center into a marketplace for enjoyment, trends, and business – bringing together the entire industry: from producers, retailers, buyers, and food start-ups to packaging specialists and trend researchers. With around 1,300 exhibitors from more than 70 countries and over 38,000 trade visitors from all over the world, ISM is not only one of the most international but also one of the most dynamic trade fairs of its kind. It covers the entire spectrum of sweet and savory products and is the perfect place to discover new ranges, experience innovations, and tap into new markets.

The entire spectrum of enjoyment at a glance

ISM offers a unique variety of products: from classic confectionery such as chocolate, pralines, candies, and cookies to fruit gums, snack bars, nibbles, nuts, dried fruits, gourmet products, and functional snacks. Thematic focus areas such as “New Snacks,” “Halal Market,” “Free From,” “Vegan,” “Private Label,” and “Natural Ingredients” reflect current developments in consumer behavior—from conscious nutrition and sustainability to regional preferences. Particularly popular are the national and international joint stands, where countries and regions present their traditional specialties and innovative brands. Smaller manufacturers and start-ups also gain visibility – for example, in the special “Start-up Area.”

Innovation showcase and source of inspiration for the trade

ISM is more than just a product fair – it is an early warning system for trends. Here, it becomes clear which flavors, packaging solutions, ingredients, and sales concepts could shape the coming months. Whether it's reduced-sugar products, plant-based alternatives, functional snacks with added benefits, or packaging made from recycled materials: ISM shows what the market demands – and what manufacturers deliver. The combination with ProSweets Cologne – the supplier fair for the confectionery and snack industry – which takes place at the same time, makes the trade fair experience particularly efficient: product ideas and technological implementation are right next to each other in Cologne. Anyone interested in other trade fairs in Cologne – whether in the field of nutrition, consumer goods, technology, or lifestyle – will find a comprehensive overview of the regional event portfolio at Cologne Trade Fair.

Business platform for global trade

A special feature of ISM is its strong trade orientation: this is where business relationships are cultivated, new sales channels are opened up, and annual discussions are held. From global key accounts to discounters, specialist retailers, wholesalers, convenience stores, and e-commerce to delicatessens – the spectrum of visitors is as international as it is diverse. Special matchmaking tools, guided tours, and business lounges promote targeted exchange. The trade fair also offers private label suppliers an ideal environment for addressing customers—for example, via targeted theme routes or special presentations.

Trends, talks, and awards

In addition to product presentations, ISM offers a high-quality supporting program with expert lectures, discussion panels, and live pitches. Topics such as sustainability, market analysis, consumer research, and packaging trends are just as much a focus as digital commerce, logistics, and food safety. A special highlight is the ISM Innovation Award, which is presented annually to the most creative and forward-looking products at the trade fair. Formats such as the Trend Court, the “Expert Stage” program, and interactive tasting areas also contribute to the depth of content.

Sustainability, transparency, and conscious enjoyment

The confectionery and snack industry faces major challenges: growing regulatory requirements, the desire for transparent origins, healthy recipes, and sustainable packaging. ISM actively addresses these issues and shows how manufacturers are responding to them—whether through new ingredients, alternative production processes, recycling concepts, or CO₂-neutral supply chains.

Cologne – hub of the international food industry

With its central location, strong food industry, and the highly international nature of Koelnmesse, Cologne is the ideal location for ISM. The city not only offers the right infrastructure, but also a lively gastronomic environment and a professional setting for buyers, retailers, and the media. Many visitors combine their stay with visits to partner companies, networking events, or culinary exploration tours through the city. ISM Cologne is therefore more than just a trade fair – it is a global showcase for enjoyment, innovation, and business. If you want to know what the world will be snacking on in the future, Cologne is the place to be. Further information can be found on the organizer's website: www.ism-cologne.com