All About Automation Hamburg – The trade fair for smart automation

Technology for the future: Everything related to robotics, control technology, and smart factories

All About Automation in Hamburg is one of the leading trade fairs focusing on integrated automation solutions – from machines to networked system landscapes. Exhibitors from the fields of robotics, control technology, sensor systems, industrial image processing, and IT integration present their latest developments for industrial applications here. Users from production, maintenance, research, and development find compact solutions and can compare them directly. What makes the trade fair special is its regional focus and practical orientation – Hamburg-based industrial companies, SMEs, and research institutions benefit from short distances and direct access to experts. At the same time, the international dimension is retained: suppliers, system integrators, and technology leaders from all over Europe use the event to open up new markets and strengthen their network in northern Germany. The focus is on smart production chains – with robotics, sensor technology, and control technology as core components. Applications such as collaborative robots, mobile automation units, predictive maintenance, and digitally networked production control will be on display. Anyone interested in other technology-oriented trade fairs in the region will find a comprehensive overview at Hamburg Trade Fair. There, complementary events on Industry 4.0, digitalization, and tech solutions are easy to find.

Trade fair content at a glance

The core topics are clearly summarized here:

• Robotics and handling technology: cooperative and autonomous robot solutions, gripping technology, and motion control systems
• Control and regulation technology: PLC, IPC, and edge controllers for flexible and networked production environments
• Sensor systems & industrial image processing: cameras, 3D solutions, laser systems, and vision AI for quality assurance
• IT integration & MES: data interfaces, cloud connectivity, manufacturing execution systems, and edge computing
• Predictive maintenance & condition monitoring: predictive plant data analysis to prevent downtime
• Security & Safety: Industrial cybersecurity concepts, secure networks, and automation protection concepts

Trade fair highlights and dialogue formats

In addition to product stands, the trade fair also offers a lively exchange of experiences:

• Live demonstrations: Collaborative robot applications in action, hands-on test stands, and pick-and-place demonstrations
• Automation forums: Presentations on topics such as digitalization, retrofit projects, data analytics, and AI in production.
• Roundtables & workshops: Discussions on standards, network architectures, reference implementations, and pilot projects.
• Start-up Corner: Young companies demonstrate innovative solutions – including plug-and-play sensor technology, edge AI, and pick-it-up handling robots.

Practical relevance, SMEs, and future-proofing

What makes All About Automation special is its local relevance: Manufacturers, craft businesses, and tech companies in northern Germany use the trade fair specifically for digitalization consulting. Often, a technical discussion on site is enough to clarify project-related questions, compare providers, or network solutions. In the face of demographic change and increasing demands for flexibility, automated manufacturing is also gaining importance in small and medium-sized enterprises. The focus here is on networked technology, quality, safety, and short time-to-market cycles—without large capital investments.

Focus on sustainability and safety

Green automation is also a major topic in Hamburg: energy-efficient drives, resource-saving robotics solutions, and concepts for CO₂ reduction are at the forefront. Sensors, data analytics, and AI help to identify untapped performance potential and reduce emissions. Another focus is industrial cybersecurity: networked manufacturing makes companies vulnerable – at the same time, demand for secure networks is increasing. Providers are showcasing solutions for OT environments, secure gateways, and compliance concepts. With its regional, practical approach, All About Automation sees itself as a secure investment platform for companies that want to automate, optimize, and digitize. It does not provide a vision, but rather simple, implementable applications with tangible added value. Further information can be found on the organizer's website: www.allaboutautomation.de